New York – 2018 – Tory Burch introduces the Farida Fleming Collection, a curated assortment of beautiful leather accessories. Created exclusively for the Middle East market, it includes a shoulder bag and a wallet distinguished by quilting and embellished with unique charms. The collection will be available at all Tory Burch stores in the region in Fall 2018.
With diamond-stitched black leather on clean-lined shapes and adjustable chain straps for the shoulder bags, the Farida Fleming Collection balances elegance with a touch of whimsy. The symbolic charms, including a hamsa, a horseshoe and a four-leaf clover, are associated with good luck and protective qualities, a nod to Tory’s superstitious side.
Farida, an Arabic girl’s name meaning unique, is a fitting term for the collection, which celebrates Tory Burch’s growing presence in the Middle East. Since launching its first boutique in Dubai in 2011, the brand has expanded to include 19 freestanding boutiques in cities from Bahrain and Beirut to Cairo and Doha.
About Tory Burch
Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Chairman, CEO and Designer, Tory Burch. Launched in February 2004, the collection includes ready-to-wear, shoes, handbags, accessories, watches, home and beauty. There are more than 200 Tory Burch boutiques across North America, Europe, the Middle East, Latin America and Asia, and the brand is available at over 3,000 department and specialty stores worldwide and toryburch.com.