Top media and socialites enjoy a memorable experience as they witness the unveiling of the Victoria’s Secret Fantasy Bra at the Mouawad Beirut Boutique.
Beirut, July 24th, 2018: The all-new Champagne Nights Fantasy Bra has finally arrived in Beirut! Designed exclusively by Mouawad for Victoria’s Secret, the bejeweled masterpiece was unveiled at the Mouawad Boutique in Beirut, located in one of the most prestigious shopping streets of the city: Foch Street.
A-list media and socialites gathered for a memorable evening at the Mouawad Boutique, where they witnessed the unveiling of the Champagne Nights Fantasy Bra and immersed themselves in the Mouawad brand experience, relishing the 128-year-old Diamond House’s finest High Jewelry and Diamond Classics collections.
The Champagne Nights Fantasy Bra was first worn by Brazilian Angel Lais Ribeiro during the 2017 Victoria’s Secret Fashion Show in Shanghai, China. Valued at US $2 million, the bra and matching belt took more than 350 hours of labor to be handset with nearly 6,000 white diamonds, yellow sapphires, and blue topazes totaling over 640 carat, all set in 18-karat yellow gold.
Mouawad has forged a solid partnership with Victoria’s Secret since 2001, and designed twelve Fantasy Bras since then, one of which ― the 2003 Very Sexy Fantasy Bra ― was awarded a Guinness World Record as the most expensive bra ever made. Mouawad also adorned Victoria’s Secret Angels on the runway time and time again during the yearly fashion show.
The Champagne Nights Fantasy Bra will remain on display at the Mouawad Boutique on Foch Street 66, Downtown Beirut, until the 29th of July, 2018. Visit us or call +961 1 999 891 to learn more.
About Mouawad
MOUAWAD – Enchanting customers with magnificent jewels and timepieces since 1890
Led by fourth-generation Co-Guardians, Fred, Alain, and Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust, and relationships. Mouawad designs, manufactures, and sells its own exclusive jewelry and timepiece collections ranging from boutique collections and haute joaillerie to magnificent bespoke masterpieces and objects of art. The Mouawad brand has penetrated continents across the world, while retaining its eminent position as a jeweler to royalty, high society, celebrities, and those who appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.
Diamond Manufacturing
In addition to its jewelry and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder, a privilege that grants it a direct and unique access to conflict-free rough diamonds and gemstones, sourced and purchased in countries that are full participants in the Kimberley Process Certification Scheme.
Diamonds and gemology have always been a passion for the Mouawads, and besides being renowned for fine jewelry and timepieces, the Mouawad family has acquired over the years some of the largest and rarest diamonds in the world, and many of these historic gems carry Mouawad as part of their designated name. The family’s ongoing support of the global industry through research and education led to third-generation Robert Mouawad receiving a Lifetime Achievement Award from the Gemological Institute of America and having the GIA campus named in his honor.
Guinness World Records
Mouawad has been honored by the Guinness World Records five times, the most recent of which being for the Flower of Eternity Jewelry Coffer ― the most valuable jewelry box in the world (US $3.5M). In 2013 the Mouawad L’Incomparable Diamond Necklace was named as the most valuable necklace in the world (US $55M), featuring the world’s largest internally flawless diamond, the Incomparable Diamond (407.48 carat). In 2011 Guinness awarded Mouawad for creating the most valuable handbag in the world ― the Mouawad 1001 Nights Diamond Purse (US $3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most expensive bra ever made (US $11M), and in 1990 a GWR was awarded for the Mouawad Splendor ― the most expensive single pear-shaped diamond in the world at the time (US $12.76M).
With brothers Fred Mouawad heading the Diamond Division, Alain, the Watch Division, and Pascal, the Retail Division, each Co-Guardian brings his unique business acumen and creativity to the 128-year-old brand with the mission of continuing the rich heritage of creating fine jewelry and timepiece collections, while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.
| www.mouawad.com
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