Beirut, Lebanon – In continued support of Lebanon’s vibrant arts and culture scene, Bassoul-Heneine sal, the oldest BMW importer in the world, took part in Beirut Design Week 2017 with a special showcase of the all-new MINI Countryman.
MINI’s concept for Beirut Design Week 2017, Lebanon and MENA fastest growing design festival, was “Where Stories Grow.”. Bringing the outdoors indoors with a natural twist of kumquat trees that keeps the all-new MINI Countryman in its element. Stroies are not made at home but on an adventure and since with the all-new MINI Countryman stories start when roads end, visitors had to share their story via Polaroid prints pegged to the trees.
Bassoul-Heneine sal, the official BMW importer in Lebanon welcomed the all-new MINI Countryman to its showrooms in March. As the latest generation sees its premiere, the tradition-steeped British brand continues its advance into the premium compact segment. The all-new MINI Countryman is the biggest and most versatile model in the brand’s 57-year history. Having been completely developed, it now reflects considerable advancements in the areas of space, functionality, athletic flair and premium characteristics.
Nagy Heneine, General Manager for Commercial Affairs at Bassoul-Heneine sal, said: “We have always been an avid supporter of Lebanon’s arts and culture scene and continue to look for ways in which to be a part of this movement. Bringing together members of the Lebanese creative community from fields as diverse as architecture, lighting, fashion, furniture, technology, and graphic design, this year’s Beirut Design Week 2017 was the ideal platform for us to do just that. We were delighted to welcome people into the world of MINI design and hope that MINI sparked curiosity amongst all the festival’s artists, creators and visitors, and inspired even more passion and creativity while bringing together upcoming artists with well-established Beirut Design Week Designers.”
In addition, the MINI Clubman was used as part of a car pooling activity whereby a young and upcoming artist picked up several Beirut Design Week Designers, had conversations and sang songs, while driving around the Beirut Design Week neighborhoods. The movie will be released soon on our social media channels, so stay tuned.
Now in its sixth year, the Beirut Design Week is the largest growing design festival in Lebanon and MENA – spanning all over the capital city in 100 locations for workshops, exhibitions, open studios, film screenings, talks, tours, public interventions and conferences attracting over 25,000 visitors with almost 150 events.