ROYAL JORDANIAN BECOMES THE THIRD MAJOR MIDDLE EAST AIRLINE IN LA LIGA BY SPONSORING MADRID CLUB C.D. LEGANES
In its bid to change the face of Football Shirt Sponsorship, MBUZZSPORT today announced a global partnership with Royal Jordanian Airlines, who become the ‘Official Airline Sponsor’ of C.D. Leganes. Javier Tebas, President of La Liga, made a special trip to the home of Leganes in Madrid to support this important development – ahead of Sunday’s Madrid derby match between Leganes and Real Madrid. Mr. Tebas praised MBUZZSPORT for their successful role in creating this new partnership.
Royal Jordanian will now become the third Middle Eastern airline to sponsor a Spanish top-flight club – along with Emirates Airlines (sponsors of Real Madrid) and Qatar Airways (sponsors of FC Barcelona). In their first match as main sponsor, Royal Jordanian Airlines will go head to head with Emirates Airlines in the ‘New Madrid Derby’ – as Real Madrid take on C.D. Leganes at the Bernabeu stadium on Sunday 6th November.
MBUZZSPORT, the Dubai-based sports marketing and investment division of Saudi Arabia’s MBUZZ GROUP, signed a partnership deal in September 2016 with, C.D.Leganes, becoming the club’s main sponsor and acquiring all of the club’s Advertising Rights in a bid to offer other medium sized companies in the Middle East the opportunity to enjoy the same Front Shirt exposure as leading multi-nationals without the commitment of multi-years or multi-millions.
The unique MBUZZSPORT model enables small to medium size companies across the region to purchase front shirt sponsorship packages with La Liga teams in blocks of matches or months rather than years so as smaller companies can gain the same level of exposure as multinationals, but for a much more affordable price.
Having proven the success of their model, MBUZZSPORT is now in talks with several other Spanish clubs in order to replicate their strategy with C.D. Leganes and create similar opportunities for other brands looking to benefit from lower-cost, global exposure.
Royal Jordanian Airlines will use the partnership to promote its direct flight flights from Amman to Madrid. In addition, the brand is looking to raise the profile of Jordan as a travel destination to the western market and enhance relations with Spain. Partnering with Leganes will further accelerate the brand’s visibility across the MENA region and globally through the 500 million homes watching La Liga matches each season.
Captain Suleiman Obeidat, President and CEO at Royal Jordanian Airlines, commented: “We are thrilled to have the opportunity to promote our brand and showcase our beautiful country to the millions who tune into La Liga. Our sponsorship will draw global attention to Jordan and its national carrier, which is leading the air transportation in the Levant region. We want our airline to act as a gateway between continents for culture and trade. We are proud of our country’s beauty and are excited about the prospect of sharing it with increasing numbers of visitors. Our carriers fly to over 50 destinations worldwide, Madrid being one of them, and we look forward to welcoming an influx of Spanish guests.”
Zena Melki, MBUZZSPORT General Manager, adds: “We are delighted with our new Partnership. Our goal is to change the face of sport sponsorship globally and this is a huge leap in that direction. We want to give back to businesses across the Middle East by giving every company the unique opportunity of exposure to La Liga’s 500 million viewers across the globe.
“From our perspective, no longer are medium-sized companies left on an unequal footing because they can’t afford the tremendous costs associated with three to five-year sponsorship deals. The team at MBUZZSPORT is hard at work with some of the world’s best known sports teams negotiating more deals to acquire sponsorship rights in order to offer manageable chunks to companies looking to grow their brand – in whatever size they are able to commit to.”
Leganes Vice President, Felipe Moreno, comments: “We are really excited to welcome Royal Jordanian Airlines to our family. In our match against Real Madrid alone we are expecting over 13 million viewers in Europe and the Middle East alone, so we know Royal Jordanian Airlines will succeed in getting the message of its beautiful country out on a scale only MBUZZSPORT is able to provide.”