Reaffirming Nespresso’s leadership position in in-home premium portioned coffee; the industry pioneer and DIMA SAL renew their commitment to Lebanese coffee aficionados and bring the Nespresso boutique experience to ABC Verdun.
Nespresso Boutique network is now comprised of three points located across Lebanon’s capital city in which coffee lovers can now enjoy the unique boutique experience.
DIMA SAL owner and director, Jean Zoghzoghi, said: “We have been serving Nespresso Club Members in Lebanon for 18 years now and we are happy to expand closer to Club Members here in Verdun. We are also proud to be able to provide a now essential service such as recycling in Lebanon.”
The opening event took place on October 4th, 2017, and was the occasion to officially launch Nespresso capsule Recycling Program, as part of the brand’s Sustainability commitments, which focus on sustainable coffee sourcing, aluminium responsible management and reduced carbon in-setting.
Sergey Makarin – Business Executive Officer at Nespresso MEA stated “Since the opening of the market in 2000, Nespresso has always been committed to expanding our business and reach out to more coffee lovers. With this new Nespresso Boutique in ABC Verdun, we are complimenting our existing Boutiques in ABC Achrafieh and in ABC Dbayeh, making us more accessible to our Club Members. It is also great to see the commitment to a sustainable business in Lebanon by launching the recycling service in the market.”
DIMA SAL, Nespresso exclusive distributor in Lebanon, has teamed up with Zero Waste Act for the recycling initiative. The venture, rolled out by Contra International, aims to help companies develop a responsible waste management program. Under Nespresso Recycling program, Zero Waste Act will process the used capsules and transfer the aluminium for recycling while coffee grounds are used for compost production. Contra International Managing Director Bassel Baaklini said: “As an industry leader, we commit our knowledge and experience to stewardship of the environment, tackling issues such as resource conservation, recycling & waste diversion, and safe collection & disposal of waste. Our priority is to provide environmentally responsible and economically sustainable outcomes for our clients.”
Nespresso uses aluminium for capsules because it is the best material to protect the quality of coffee. It is also infinitely recyclable – indeed, 75% of aluminum ever produced is still in use. Nespresso Lebanon has built a recycling scheme that offers Club Members simple options for recycling their capsules.
In LEBANON, Nespresso Club Members can recycle their capsules in two ways: either by dropping them in any Nespresso boutique (ABC Achrafieh Level 0, ABC Dbayeh Level 3 and ABC Verdun Level 2), or they can choose to have them collected from their doorstep when they place a new order with our Nespresso Club at-home delivery service by calling (+961) 5 953 700. Recyclable dedicated bags are available for that end across all Nespresso coffee ordering channels.
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 70,000 farmers in 12 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with The Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high quality coffee and improving livelihoods of farmers and their communities.
Headquartered in Lausanne, Switzerland, Nespresso operates in 69 countries and has more than 12,000 employees. In 2016, it operated a global retail network of more than 600 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.
About DIMA SAL:
Part of Zoghzoghi Group, DIMA SAL Marketing and Distribution was founded in 1978. DIMA SAL is one of the market leaders in the marketing and distribution of high end consumer goods.
About Zero Waste:
Zero Waste ACT® is Contra International’s courageous initiative to minimizing solid waste haphazard disposal and diverting valuable resources away from landfills. This initiative is based on four key concepts: Environmental sustainability, Economic development, Education, and Personal advancement.