Cairo – October 1, 2018–Narrative PR Summit, Egypt’s first international public relations forum, will run for its third year next month, convening a stellar line-up of local and international speakers including Egypt’s influential female ministers H.E. Ghada Waly – Minister of Social Solidarity and H.E. Rania Al-Mashat – Minister of Tourism.
This year, the gathering is organized under the patronage of Egyptian Prime Minister Mostafa Madbouly, Ministry of Trade and Industry and the Ministry of Social Solidarity. The event will take place on 28 October and will bring together policymakers, corporate chiefs and professionals from all levels of practice and across a range of industries to work out how to best lead the future of our country.
With keynote addresses, case studies, theory presentations and in-depth debate, 23 speakers will discuss current challenges, best practices, breakthroughs and trends to enhance Egypt’s brand image.
Based on the theme of “Egypt’s soft power,” this year’s strategic agenda will focus on a variety of topics in the fields of investment, tourism, innovation, entrepreneurship, arts & culture and sports. The line-up includes Minister of Solidarity Gahda Waly, Minister of Tourism Rania Al-Mashat, World Bank Group Vice President Mahmoud Mohieldin, CEO of Etisalat International Hatem Dowidar, US Department of State officer and spokesman of the US embassy in Cairo Samuel Werberg, UNFPA Egypt Representative Aleksander Bodiroza, global affairs analyst Michael Bociurkiw, CEO Injaz Egypt Dina El Mofty. There are also prominent speakers from the private sector.
The annual gathering was first launched by leading Egyptian communications agency CC Plus in October 2016 as a nation branding initiative and has later become a flagship annual event to hear first-hand from most respected thought leaders, visionaries and practitioners. This year, CC Plus is partnering the prominent bank CIB along with a number of strategic institutions like AUC, Oxford Business Group, Injaz and EJB.
“Narrative has vowed to inspire, promote innovation and knowledge sharing. It carved out a path to build nation brands, bringing top leaders to the stage to encourage inspiring discussions across various industries from banking, Energy, telecom, food, entertainment and tourism. The summit’s efforts were applauded by Egyptian government officials and the success has won it the cabinet’s patronage this year. We are also honored to have 3 very successful women from the state speak this year- ministers Ghada Waly, Rania Al Mashat and Randa El Menshawy, deputy minister of Housing. This is a good story. We hope to export the Narrative experience and show the world what Egypt and Egyptians are able to do. “
In its 2017 edition, Narrative convened 39 speakers and drew a high-quality audience of over 1,200 attendees including senior government officials, business leaders and CEOs of private sector companies. The summit came up with a list of key recommendations to enhance Egypt’s brand image and draw investment and tourism to the country, which was submitted to the Egyptian government and the parliament. The recommendations included setting up an authority to be in charge of strengthening Egypt’s nation brand and boosting the country’s image worldwide as well as creating a national program sponsored by the Egyptian president with the aim of changing negative cultural behaviors.
The one day event will offer insights on what will drive the country forward through innovative thought leadership and industry excellence to a top-tier audience whose aim is to share and expand their knowledge.