Beirut, May 2, 2018 – GROHE, the world’s leading German manufacturer in sanitary fittings, in collaboration with the Jordanian Food Bank (JFB) and the Food Banking Regional Network will implement ‘Turn Water into Food’ in Jordan. This initiative aims to raise awareness of water scarcity by saving water in public areas with high consumption levels. Jordan will be the third country in the Middle East to host the award-winning project following its successful launch in Saudi Arabia in 2015 and in Egypt in 2016.
Striving to highlight the vital importance of preserving water at schools, which are among the highest public spaces in terms of water consumption, GROHE replaced the taps at Al Juwaida High School for Girls in Jordan with its water-saving faucets. The amount of water saved will be converted into food parcels distributed by JFB to underprivileged families in Amman neighborhood of Juwaida.
Underlining sustainability as a corporate value at GROHE, Lina Varytimidou Director of PR and Communications, Middle East, Africa and East Mediterranean commented: “As the world’s leading supplier of water fittings, we are committed to optimizing sustainability and addressing water issues responsibly in each market on an ongoing basis. We are using state-of-the-art technologies to introduce water-saving products with no compromise on user experience. Through partnerships with local NGOs, we can help reduce average water consumption and promote natural resources sustainability. Initiatives like ‘Turn Water into Food’ resonate naturally with GROHE’s global mission”.
Jordan is an important market for GROHE. This is clearly translated in launching several initiatives in collaboration with big organizations and NGOs. ‘Turn Water into Food’ is a continuity of the ‘Green School’ and ‘Water for Life’ initiatives implemented at the Sharhabeel bin Hassneh EcoPark in partnership with Friends of the Earth Middle East (FoEME) in 2013, which provided water to local Bedouin families.
JFB will be responsible for preparing and distributing food packages to registered underprivileged families. “We will distribute food parcels with a value equivalent to the amount of water saved to a needy families registered in Food Bank database,” said Engineer Kawthar Al Qatarneh, representative of the JFB. “Together with the private sector, we can reduce hunger, achieve food security and save our precious resource; water. We are glad to partner with GROHE on their ‘Turn Water into Food initiative, this certainly raises awareness on two crucial levels: water and hunger,” added Al Qatarneh.
Ms. Samira Lafi, principle of the Al Juwaida High School for Girls, commented on this partnership: “The instalment of water-saving faucets in the school will considerably decrease the hefty financial burden the school undertakes in water bills. We are glad to have the platform to promote water-efficient practices to our students and instil the principles of water preservation as natural resources. Such programs aim at ensuring smarter consumption of water especially in public places”.
About GROHE
GROHE is the world’s leading provider of sanitary fittings and has a total of over 6,000 employees, 2,400 of which are based in Germany. GROHE has been part of the LIXIL Group Corporation since 2014. As an international brand, GROHE pursues the brand values of technology, quality, design and sustainability, seeking to offer the “Pure joy of water”. GROHE has been developing new product categories since its inception. This includes the GROHE Blue and Red water systems and the recently-introduced GROHE Sense water security system, which is an innovative component in the growth market of smart home technology. Innovation, design and development are closely aligned with one another and are enshrined in the German site as an integrated process. As a result, GROHE products carry the seal of quality “Made in Germany”. In the last ten years alone, GROHE has received over 300 design and innovation awards as well as several top rankings as one of “Germany’s most sustainable large brands”, confirming the success of the brand. GROHE was the first in its industry to win the German government’s CSR prize and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.
About LIXIL Corporation
LIXIL is a global leader in the housing and building industry. Our unique portfolio spans everything from technologies that revolutionize how we interact with water in our daily lives, to a full lineup of products and services for houses and major architectural projects. Delivering core strengths in water, kitchen, housing, and building technologies, our brands including LIXIL, INAX, GROHE, American Standard, and Permasteelisa are leaders in the industries and regions in which they operate. LIXIL operates in more than 150 countries and employs more than 70,000 people, bringing together function, quality, and design to make people’s lives better and more delightful – wherever they are. Learn more at www.lixil.com, facebook.com/lixilgroup and www.linkedin.com/company/lixil-group.