Fratelli Rossetti has chosen to enrich its campaign with some digital content, offering a 360-degree overview that takes a plunge right into the core of that Rossetti world, with photography able to leave behind the limits of print and reveal those little details that hitherto remained hidden. This virtual experience allows customers to purchase products directly, does not require an app, and works with all browsers and mobile devices.
This revolution has taken shape thanks to a new agency, Motel 409, and a new photographer, Emilio Tini. The creative agency has taken care of the whole catalogue, bringing a fresh, yet sophisticated touch to it, with a team of dynamic, competent young people focused on the interaction between the products and the models, whose faces are visible once again.
Behind the panoramic image is the careful eye of Emilio Tini, who has put together several different shots taken in the same setting, in just one room: a man and a woman, who appear in various positions, affording continuity to the image, and a picture, in light, neutral shades, which offers a close-up of faces and shoes.
Contemporary design elements blend beautifully and seamlessly with the classic appeal of the footwear, highlighting the elegance of the Italian-crafted style that has always been the hallmark of Fratelli Rossetti.