Every Drop Counts – Not Only on World Water Day: GROHE’s Innovations Promote Sustainable Water Management

  • Sustainable use of water plays a crucial role in development and innovation process.
  • Water systems and filter faucets provide sustainable and safe water enjoyment.
  • Digitization enables intelligent and sustainable water management.

Beirut, Lebanon, 26 March 2019. For GROHE, a leading global brand for complete bathroom solutions and kitchen faucets, water is not only a source of joy, but also a precious resource. Globally, access to clean drinking water is not a matter of course; it often takes a back seat to public perception given the good water supply of industrialized countries in the Western part of the world. On 22 March, the World Water Day initiated by the United Nations wants to remind people of this issue, indorsing this year’s motto of “Leaving No One Behind – Water and Sanitation for Everyone”.

Sustainable Use of Water Is an Integral Part of the GROHE Brand

As one of the world’s leading manufacturers of sanitary fittings, GROHE’s mission is to develop intelligent technologies that enable people to consciously and sustainably use water. The World Water Day’s approach regarding the availability and sustainable management of water is an integral part of the GROHE brand’s sustainability goals. “GROHE’s goal is to design and manufacture products that enable users to safely and responsibly use the resources of water and energy. In addition, we are constantly striving to conserve resources within and beyond our operations,” said Thomas Fuhr, GROHE Executive Director Operations and responsible for sustainability at board level.

Water Systems for a Sustainable Water Experience Without Plastic

The water system GROHE Blue Home offers still, medium or sparkling water that is tasty, filtered and chilled to the optimum drinking temperature and comes directly from the striking kitchen faucet, combining convenience and enjoyment both elegantly and sustainably: Time-consuming water purchases, annoying hauling of water crates or disposable plastic bottles are a thing of the past. With GROHE Blue, a family of four avoids an average of 600 plastic bottles per year, which also benefits the environment: CO2 consumption is reduced by approximately 61 percent compared to bottled water and there is less plastic and packaging waste.

Filter Faucets for Safe Drinking Water from the Tap Worldwide

While it is a matter of taste in many regions of the world, there are also countries where water directly from the tap cannot be used for every purpose due to its insufficient water quality. Therefore, bottled water often replaces available tap water when it comes to everyday use in the kitchen. GROHE Blue Pure filter faucets feature state-of-the-art filter technology provided in two different versions by the BWT brand, offering maximum taste and safety directly from the faucet. The Ultrasafe version eliminates chlorine, biocides, pesticides and bacteria, making water that was not drinkable in regions with poor water quality now safe to drink. GROHE Blue Pure allows unrestricted use of tap water provided from official utility suppliers in any kitchen or bathroom for applications without any restrictions.

Intelligent Water Management for Sensible Use of Water

With the intelligent water security system GROHE Sense and Sense Guard, GROHE has set the foundation for a smart water security and water management system. A future ground-breaking innovation will allow the water consumption of a house or apartment to be exactly trackable and customers with input of their water and energy prices to receive a precise statement of their costs. This not only ensures full control of the valuable resource of water, but also offers the opportunity to adapt user patterns and to use water more consciously. Hence, the GROHE brand not only cares about cautiously using water but also offers customers the opportunity to make conscious decisions about their daily use of the precious resource by applying digitized product properties.

About GROHE

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and has a total of over 6,000 employees, 2,400 of which are based in Germany. GROHE has been part of the LIXIL Group Corporation since 2014. As an international brand, GROHE pursues the brand values of technology, quality, design and sustainability, seeking to offer the “Pure Freude an Wasser”. GROHE has been developing new product categories since its inception. This includes the GROHE Blue and Red water systems and the recently-introduced GROHE Sense water security system, which is an innovative component in the growth market of smart home technology. Innovation, design and development are closely aligned with one another and are enshrined in the German site as an integrated process. As a result, GROHE products carry the seal of quality “Made in Germany”. In the past ten years alone, more than 300 design and innovation awards as well as several top rankings at the German Sustainability Award have confirmed GROHE’s success. GROHE was the first in its industry to win the German government’s CSR prize and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.

About LIXIL

LIXIL makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. Over 70,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com

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