CMA CGM eSolutions: a 100% digital eco-system • Development of a new range of features to digitize the customer experience • A new sales channel offered to customers of the CMA CGM Group • CCMA CGM places customer centricity and digitalization at the center its strategy
Digitization is deeply transforming the world economy and inventing new market rules. It is becoming essential for businesses and individuals to develop new ways of doing business and interacting with one another. A lever for growth, differentiation and performance, digitization eases and simplifies the relationship with customers to provide them a flawless and more efficient customer experience.
Today, the CMA CGM Group, a world leader in shipping and logistics, launches CMA CGM eSolutions, an entirely digital eco-system comprising an online agency and other eCommerce channels such as Electronic Data Interchanges (EDI) and Application Programming Interfaces (API) which allow the digital transmission of relevant information and data between CMA CGM and its customers.
A new range of features already available for CMA CGM’s customers
A large majority of the CMA CGM Group’s bookings are made via its eCommerce solutions, among which half are made through the Group’s web platform. With CMA CGM eSolutions, customers will have the possibility to experience a 100% digital journey when they choose CMA CGM to transport their goods.
For several years, CMA CGM has developed and launched a whole set of digital solutions such as schedule research, quotation request, booking, shipping instructions, documentation, shipping dashboard, tracking. Today, the CMA CGM Group is strengthening its digital customer experience by offering its clients a new sales channel to ease their journey and allow them to strengthen their productivity and develop their business.
New features are currently available at regional or global level and will be gradually rolled out on the different platforms of the Group’s brands:
ePricing: customer’s real time access to his/her rates and instant spot quotation eBooking: booking recast (5 steps to 1 step) for a simplified, more intuitive and autocomplete booking eBill of Lading: fully digital Bill of Ladings• eTracking: visualization of customer’s cargo position at sea on a map with updated time of arrival • ePayment: freight invoice online payment • eCharges: live cost estimation including a D&D simulator
More features will be launched in the coming months to further improve customer experience with CMA CGM and its subsidiaries:
• An offering of value-added services such as insurance products • New features on mobile application • Enhancements and constant updating of existing features
Priority boarding now offered as part of the CMA CGM eSolutions eco-system As part of its eSolutions, CMA CGM will now offer priority boarding to its customers using its digital platform, allowing them to secure space on board. First offered by CMA CGM from India to Europe, priority boarding will be gradually offered to other countries and carriers within the CMA CGM Group.
With a secured space on board for their container, customers will be able to plan more efficiently their supply chain thus enhancing their business and efficiency towards their own customers.
Digitization at the center of the Group’s strategy to anticipate our customers’ needs
Rodolphe Saadé, Chairman and Chief Executive Officer of the CMA CGM Group, has defined digitization as a key strategic priority for the Group’s development.
Today, the Group’s digital strategy relies on: • The Group’s internal expertise to develop innovations • Partnerships with other leading Groups and start-ups on key fields: Blockchain, Artificial Intelligence, Internet
of Things • CMA CGM Ventures, a corporate venture structure dedicated to investing in innovative technologies. It has
already invested in 15 start-ups worldwide (Nyshex, Traxens or Edray) • ZEBOX, an international start-up incubator and accelerator initiated by the CMA CGM Group and located in
Marseilles, which will house 30 start-ups by the end of 2019
With CMA CGM eSolutions, the Group’s clients now have access to all their shipping needs with a single click, making their experience with CMA CGM simpler and more transparent to enhance their business and peace of mind throughout their journey with the CMA CGM Group.
Video presentation: https://youtu.be/bKUtluoYv7E
About CMA CGM Led by Rodolphe Saadé, the CMA CGM Group is a world leader in shipping and logistics. Its 509 vessels serve more than 420 ports on five continents around the world and carried nearly 21 million TEUs (twenty-foot equivalent units) in 2018. With CEVA, a world leader in logistics services, CMA CGM handles more than 500,000 tons of airfreight and 1.9 million tons of overland freight a year. CMA CGM is enjoying sustained growth and is constantly innovating to offer customers new maritime, overland and logistics solutions. Present on every continent and in 160 countries through its network of 755 offices and 750 warehouses, the Group employs 110,000 people worldwide, of which 2,400 in Marseille where its head office is located.