Beirut, Lebanon, 13th September 2018 – In the endless pursuit of freshness, quality and a great customer experience, bartartine has once again brewed up something special. Today, it launched its new bartartine bake & brew concept at ABC Dbayeh, offering customers a faster, more casual, yet exciting and personalized experience.
While summer may be on its way out, things really started to heat up when Zaina and Boudy from Virgin Radio’s Road Show kicked off the launch event. Zaina and Boudy were also quick to introduce the brand’s newest features such as the expanded coffee menu, the self-service along with the ready-to-eat and grab items, all promising the utmost convenience for anyone. And, even though the concept is all about fastness, on this particular day, guests were in no hurry to leave.
The spacious setting, rich with natural elements comprised of wood, oak, and fine leather, created a cozy, laidback environment for the guests as they watched the Virgin Radio personalities turn up the excitement with thrilling giveaways and competitions. Sharing the experience were numerous influencers, bloggers and media members generating further buzz around the launch.
The self-service concept has always been a favorite for the busy Beiruti on the go, and it comes as no surprise that bartartine has created the perfect version that allows customers to tailor their own experience to their mood.
One thing is clear, bartartine bake & brew is here to stay and expected to expand further, providing a service fully committed to satisfying even the most discerning of customers.
About Bartartine
Bartartine is home to hearty food and artisanal French bread and pastries. The finest ingredients, traditional techniques and original recipes come together in the hands of expert chefs to deliver the most authentic flavors and experiences.
The menu features a combination of baked goods, tartines and international specialties, in addition to a very nice breakfast selection. The restaurant is also home to an authentic French bakery, tartinebakery where artisanal bread and viennoiseries are freshly baked daily along with a unique selection of French tarts and cakes.
Today bartartine has expanded from its first location in Mar Mikhael to 7 additional branches in Dbayeh, ABC Achrafieh, Hazmieh The Backyard, Down Town Zaitunay Bay, Achrafieh Restos St. Nicolas, Verdun Dunes center and in ABC Dbayeh as Bartartine Bake & Brew.