Beirut, February 1, 2018 – Ets. F.A. Kettaneh, the exclusive distributor of Audi cars in Lebanon, organized an adventure for 20 of their loyal customers to take part in an unforgettable and exciting journey with the Audi Ice Driving Experience, behind the wheel of the Audi S5 Sportback in Kittila, Finland.
Far from the urban jungle, in the boundless expanse of Lapland, Audi VIP customers surpassed themselves by taking curves, counter-steering, stabilizing and drifting through pristine snow and ice landscapes on circuits of up to 7 Km in length that led them over a frozen lake.
Guests upgraded their driving skills and learned to deploy the phenomenal capabilities of quattro drive to ever greater effect on the icy surface, giving them the taste of driving pleasure at its purest.
Christian Nehme –General Manager of Ets. F.A Kettaneh said: “We experienced a driving experience without limits, where we left everything behind and fully concentrated on the wheel of the powerful Audi S5 Sportback.”
‘”And finally” enthused Nehme “ to recover from all the driving excitement, a breathtaking husky tour gave our customers to opportunity to discover the natural environment of Finland, whose overwhelming beauty lies in its simplicity.
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).
In 2017, the Audi Group delivered to customers about 1.878 million automobiles of the Audi brand, 3,815
sports cars of the Lamborghini brand and 55,900 motorcycles of the Ducati brand. In the 2016 fiscal year,
AUDI AG achieved total revenue of €59.3 billion and an operating profit of €3.1 billion. At present,
approximately 90,000 people work for the company all over the world, more than 60,000 of them in
Germany. Audi focuses on sustainable products and technologies for the future of mobility.
AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A3 & S3 Sedan and RS 3 Sedan/Sportback, A4 and S4, the A5/S5 Coupe, Sportback and Cabriolet and RS 5 Coupe and Cabriolet, the A6, S6, RS 6 performance, A7, S7, RS 7 & RS 7 performance, A8, A8 L, S8 & S8 plus, the Audi Q2, Q3, RS Q3 performance, Q5 & SQ5, Q7 and the Audi TT Coupe/Roadster, TTS Coupe, TT RS Coupe, the Audi R8 Coupe, R8 Coupe V10 plus as well as the R8 V10 Spyder.