– Distinctive colourway is a throwback to an era of dominance in the 1980s –
– The colours pay tribute to the city of Turin –
– First away kit to feature the club’s new logo and brand identity ‘Black and White and More’ –
In the middle of another period of dominance, adidas Football has released the new away kit for Italian giants, Juventus Football Club – inspired by one of the club’s golden eras. The new yellow and blue away jersey for the 2017/18 season takes inspiration from the Bianconeri’s classic away shirts from the 1980s.
The kit pays homage to Turin, with the blue and yellow colours closely associated with the city. They are also colours worn by some of the biggest legends in the club’s history. This retro style has been given a modern revival with the latest adidas performance fabrics, designed to keep Juventus’ players at the pinnacle of European football.
This nod to the past comes at a time when the club is once again re-inventing itself. This is the first away jersey to feature the club’s new logo and redesigned identity ‘Black and White and More’.
This new philosophy is running through everything the club does, highlighting its innovative and uncompromising drive forward. The distinctive new ‘J’ logo features the club’s iconic stripes in a sleek and bold style, which in the away kit the logo stands out in a bold blue colour against the yellow shirt.
The new kit is available to purchase from today in the Juventus Football Club online store, in adidas global retail stores and the adidas online shop at www.adidas.com/football.
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