May 30, 2025 — In celebration of its 150th anniversary, luxury Swiss watchmaker Audemars Piguet unveils a campaign spotlighting a powerful collective of women who push boundaries and inspire excellence – including the American Lebanese model Nour Arida, who champions diversity.
Joining the likes of Serena Williams, Winnie Harlow, and Tamara Kalinic, Arida represents the voice of a new generation of Arab women making their mark on the global stage. “I always try to push boundaries. I push further and further,” she shares. “It’s like being part of a real family, being part of the AP family.”