BEIRUT, April 24, 2025 – Rami Bitar, prominent Lebanese entrepreneur and philanthropist, CEO of Capital Partners and Tawfeer International, today announced a strategic sponsorship of the second edition of the Beauty and Wellbeing Forum. This high-profile event, taking place at Seaside Arena in Beirut from April 24-27, 2025, represents a significant alignment with Bitar’s long-term commitment of promoting holistic wellbeing across Lebanese communities.
The Beauty and Wellbeing Forum, launched in Lebanon in 2024, is the Middle East’s largest gathering for the beauty and wellness industries. The event brings together experts, creators, and consumers to explore trends shaping the future of beauty through live demonstrations, product launches, and expert panels. Attendees can discover the latest in skincare, aesthetics, haircare, and beauty technology, while also exploring holistic health, fitness, self-care, and mental wellbeing through curated talks and hands-on experiences.
As Vice President of Safa Football Club, Bitar’s sponsorship of the Beauty and Wellbeing Forum aligns with his long-standing commitment to promoting holistic wellbeing through sports and fitness initiatives. Through his leadership in sports, Bitar has consistently championed initiatives that enhance physical and mental health.
“This partnership reflects our deep-rooted belief that true wellbeing is multi-dimensional. It extends beyond sports into beauty, self-care, and mental health, key pillars of a healthier society. The Beauty and Wellbeing Forum offers our community an inspiring space to explore and embrace these values.” said Rami Bitar, Chairman of Capital Partners and Tawfeer International. “The forum stands at the intersection of physical health, mental wellness, and self-care, principles that have guided our corporate philosophy. By supporting this platform, we’re reinforcing our belief that true wellbeing encompasses every aspect of health, from physical fitness to mental resilience and personal care. This forum creates an invaluable opportunity for our community to access innovative approaches to health that complement our existing initiatives in sports and fitness.”
Rami Bitar is as a pivotal figure in Lebanon’s sports development landscape. As Vice President of Safa Football Club, he has spearheaded transformative initiatives including youth development programs, international coaching partnerships, and state-of-the-art training facilities. His vision extends across multiple sporting disciplines, with Tawfeer sponsoring the Sagesse Basketball Team and Tadamon Sour Football Club, while also investing in futsal and grassroots football development. These varied initiatives reflect Bitar’s comprehensive approach to community wellbeing through sports.
“Sports and beauty are complementary pillars of a balanced lifestyle,” Bitar added. “The discipline, resilience, and team spirit cultivated through sports mirror the self-care, confidence, and holistic approach promoted by beauty and wellness practices. Through this sponsorship, we’re bridging these worlds to foster a more comprehensive understanding of wellbeing in our community. Our goal is to inspire a culture where physical and mental wellbeing are recognized as interconnected elements essential for living well.”
Rami Bitar remains committed to supporting sports and wellbeing initiatives in Lebanon, recognizing their vital role in building healthier, more cohesive communities. Through his continued investments and strategic partnerships, Bitar aims to further elevate the standards of sports and wellbeing in Lebanon, contributing significantly to their growth and progress for future generations.
About Rami Bitar:
Rami Bitar is the CEO of Capital Partners and its subsidiaries, including Tawfeer Supermarkets. A market leader in retail, trade, and distribution, Bitar leads a sizeable workforce in his mission to nourish the community. In addition to the different prestigious executive training programs he has enrolled in, such as the General Management Executive Program at INSEAD, Bitar holds a bachelor’s degree in business management and marketing from the Lebanese American University and an Executive Master of Business Administration degree from the American University of Beirut.