Beirut, Lebanon [February 2020] – Today, Nespresso introduces Ispirazione Italiana, intense coffee range. This launch also debuts two brand new blends enriching the current intense espresso and ristretto range. The coffee collection of seven blends has been inspired by the culture and the coffee traditions of Italy’s cities: Rome (Roma), Florence (Firenze), Palermo, Naples (Napoli), Genova and Venice (Venezia).
BEHIND THE BLENDS
Italy is at the core of Nespresso’s DNA. The Nespresso story began over 30 years ago with a simple but revolutionary idea inspired by the espresso machine invented by the Italian Luigi Bezzera in 1905, who wanted to give anyone the opportunity to create the perfect cup of espresso just like skilled barista in Italy. Today over 75% of coffees are enjoyed at home in Italy, becoming an integral part of Italian culture[i]. For this launch, Nespresso brings customers the richness of Italian coffee crafts, inspired by the diversity of Italian cities. The Ispirazione Italiana range aims to create the espressos or ristretto that coffee lovers can enjoy in Italy, which are the result of the creativity and know-how of master roasters across Italian regions
ISPIRAZIONE ITALIANA: the new permanent coffee range
Ispirazione Italiana aims to take coffee lovers on Nespresso’s Italian journey and discover for themselves these intense coffee aromas and cremas. Nespresso’s range of coffees and their names are evolving to better reflect the regional Italian expertise it was inspired by. Specially crafted, each coffee captures the essence of the inspired city, whether it’s the spicy North African influences in Palermo or rich depth of history of Rome – it’s these local details that make this collection a true delight.
New Ispirazione Napoli:
From the streets of Naples, the local deep-rooted coffee ritual inspired our dark roasting method, which masterfully developed the coffee to an intense degree. Leavened with Robusta, the result is a velvety, creamy cup with an extremely thick body and a pleasant, bitter aftertaste. A tribute to the roasting proficiency of the Italian capital of coffee.
New Ispirazione Venezia:
Bridging the Ottoman Empire to Western Europe, Venice has a long history of importing the world’s coffees and expertly roasting them to balance their diversity. The muse for our cup: delicately aromatic, all elements balanced harmoniously, caramel notes and thick body.
Ispirazione Ristretto Italiano:
A drop of deliciousness: the essence of Italy’s iconic drinking tradition. Inspired by the ambassador of all Italian coffees, the ristretto, we chose not to imitate, but to roast our perfect version. Long roasted in part for body, short for brightness and fruit, this coffee is the culmination of all we explored in the emblematic Italian cup.
This blend also exists in decaf.
Ispirazione Firenze Arpeggio:
This exquisite blend is a true reflection of Florence’s cultural significance: An intellectual hub in the heart of Italy, drawing influences from all the country. Ispirazione Firenze Arpeggio’s roasting style brings these influences together by combining fruity notes traditionally found in the North of Italy with cocoa notes from the South, culminating in a velvety, dense and creamy cup.
This blend also exists in decaf.
Ispirazione Palermo Kazaar:
Ispirazione Palermo Kazaar inspired our long, dark roasting style plus a high Robusta content: hallmarks of this Southern city. At a crossroads of influence from African and Arab traditions, multicultural Palermo made us dream. The result is an exceptionally intense, syrupy, woody and spicy coffee, crowned with very dark, thick crema.
Ispirazione Roma:
The fragrance wafting out of Rome’s traditional coffee bars is a testament to a rich history of contrasts: popular tastes, tempered by the capital’s elegance. This complexity is mirrored in a subtle roast, balancing intensity and finesse and deep flavor spiked with hints of acidity.
Ispirazione Genova Livanto:
From this important trading city, sailors navigated the globe in the quest of discovering a myriad of aromas and flavors. Latin American coffees were among the treasures they brought back from their explorations. Ispirazione Genova Livanto’s medium roast brings together in beautiful balance all the rounded flavors of Brazilian, Colombian and Guatemalan coffees, crowned by their classic sweet caramel note.
Yassir Max Corpataux, Coffee Ambassador Nespresso Middle East & Africa (MEA), said “For over 30 years, our team, comprised of coffee roasters, sensory experts, food scientists and engineers have embarked on a journey to create a selection of blends that are inspired by Italy’s rich historical coffee culture. We’re so pleased to have curated a permanent collection that focuses on telling the richer story of Nespresso and enable customers to reproduce the same style of coffees that they would find in an Italian bar.”
Ispirazione Italiana is available online and at Nespresso boutiques in ABC Achrafieh (Level 0), ABC Dbayeh (Level 3), ABC Verdun (Level 2), ABC Zahleh (GF) and City Center Beirut (GR) or by calling the Nespresso Club on (+961) 5 953 700. For more information on Nespresso’s Ispirazione Italiana range including coffee recipes, please visit www.buynespresso.com
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 100,000 farmers in 13 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with The Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high quality coffee and improving livelihoods of farmers and their communities.
Headquartered in Lausanne, Switzerland, Nespresso operates in 80 countries and has more than 13,000 employees. In 2018, it operated a global retail network of approximately 800 boutiques. For more information, visit the Nespresso corporate website: www.nestle-Nespresso.com.