Dubai, 18 January 2023: Viu, the leading entertainment streaming service provider, has partnered with LuLu Money, a one-stop-solution for all transactions from anywhere in the world, to bring an immersive and tailored viewing experience to a larger audience across the region thanks to Viu’s premium offerings.
Through the collaboration, LuLu Exchange customers, who transact money through LuLu Money app or the brand’s branches, now have an opportunity to enjoy up to 6 months of free subscription to Viu Premium. This collaborative promotion stores unrivalled marketing benefits for LuLu Money’s smart payment solution as it partners with one of the most prominent OTT platforms in the region.
Commenting on the partnership Rohit D’silva, Chief Business Officer, Middle East and South Africa at Viu said, “By leveraging Viu’s skills and collaborating with LuLu Money, we expect to deliver a major boost to our business in the MENA region and thus appeal to a much larger audience. With a focus on quality entertainment, this partnership will further strengthen our commitment to customer excellence through collaborations that effectively guarantee cutting-edge experiences so that viewers may enjoy the newest and most popular movies and television shows wherever they go.”
Thampi Sudarshanan, Asst. Vice President of LuLu International Exchange stated that, “At LuLu Exchange, we are completely focused on offering quality experiences to our customers. We have associated with Viu, one of the most popular streaming platforms in the region, to remain true to our ambition. We are extremely happy when our beloved customers choose us for their transactions, and the gift of Viu Premium subscription is a token of our gratitude and appreciation.”
To discover more, download Viu on the App Store or Google Play, or visit www.viu.com
Viu, PCCW’s leading pan-regional over-the-top (OTT) video streaming service, is available in 16 markets across Asia, the Middle East, and South Africa with 58.6 million monthly active users (MAU) as of December 2021.
The Viu service is available to consumers through a dual model with an ad-supported free tier and a premium subscription tier (consisting of different subscription options). Viu offers fresh premium TV series, movies and lifestyle programs in local and regional languages and subtitles in different genres from top content providers, as well as premium original productions under the brand “Viu Original”.
Viu also offers users streaming and download features, and localized user interfaces across a myriad of connected devices. Viu can provide the best viewing experience regardless of device or network conditions. The Viu app is available On Apple Store, Google Play and Huawei App Gallery on connected devices, e.g. smartphones and tablets, select smart TVs, as well as on the web by logging into www.viu.com.
In addition, Viu International Limited, through its subsidiary Moov (Hong Kong) Limited, also operates MOOV, a popular digital music streaming and live music concerts service in Hong Kong.
LuLu Exchange is a part of the LuLu Financial Group, an ISO 9001:2015 certified global financial services enterprise headquartered in Abu Dhabi. The group operates across several GCC countries such as Oman, UAE, Kuwait, Qatar and Bahrain, as well as in India, Bangladesh, Singapore, Hong Kong, Malaysia and the Philippines.
Visit www.luluexchange.com to know more about the company and its services.
About PCCW Limited
PCCW Limited (SEHK: 0008) is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The Company holds a majority stake in the HKT Trust and HKT Limited, Hong Kong’s premier telecommunications service provider and leading operator of fixed-line, broadband, mobile communication and media entertainment services. HKT delivers end-to-end integrated solutions employing emerging technologies to assist enterprises in transforming their businesses. HKT has also built a digital ecosystem integrating its loyalty program, e-Commerce, travel, insurance, Big Data Analytics, FinTech and Health-Tech services to deepen its relationship with customers.
PCCW owns a fully integrated multimedia and entertainment group in Hong Kong engaged in the provision of over-the-top (“OTT”) video service locally and in other places in the region.
Through HK Television Entertainment Company Limited, PCCW also operates a domestic free TV service in Hong Kong.
Also wholly owned by the Group, PCCW Solutions is a leading IT and business process outsourcing provider in Hong Kong, mainland China and Southeast Asia.
In addition, PCCW holds a stake in Pacific Century Premium Developments Limited and other overseas investments.
To learn more about PCCW, please visit www.pccw.com