Founded in Saint-Tropez in 1971, the French label Vilebrequin, has been spreading its fresh Mediterranean vibes in Downtown, Beirut ever since its first inauguration in May 2003.
In 2016, the boutique located on 179, Foch Street expanded and refurbished its appearance, affirming its presence as the one and only ambassador to the Saint-Tropez lifestyle: its vibrant colors, warm sand, blue sea, and most importantly, pioneering style.
With a color palette inspired by the bright and sunny days of a Saint-Tropez summer, the refurbished store stands for nautical travels and faraway beaches.
On May 19, 2016, a cocktail event replicated the lively streets of Saint-Tropez and commemorated the boutique’s uplift by welcoming a select list of Lebanon’s finest trendsetters, which included fashion and lifestyle bloggers, VIP clients, as well as media personalities. Invitees experienced the spirit of Vilebrequin, its exclusive line of products, and its first ever range of women’s swimwear and ready to wear.