Milan – May 25, 2021 -Trussardi is pleased to announce the appointment of Serhat Işık and Benjamin A. Huseby as creative directors of the house. The duo will lead the revival of the house under one brand, Trussardi. The creative directors will oversee all aspects of design, image and branding.
Serhat Işık and Benjamin A. Huseby are most known for their own label, GmbH, which they conceived in Berlin in 2016, under a unique and socially engaged perspective. With GmbH they have brought the topics of inclusivity and responsibility strongly to the forefront of the fashion discourse.
They bring to the century-old Milanese house a sharp and contemporary creative vision founded in these values. Together with Sebastian Suhl, CEO of Trussardi, the duo will lead the house’s new direction.
“Trussardi comes charged with pedigree and enormous untapped potential. We were drawn to the possibility of building a house anew.”
Serhat Işık and Benjamin A. Huseby
“Serhat and Benjamin bring a distinctive and powerful vision to Trussardi. The team and I are profoundly excited to embark on this journey with them, in view of bringing a contemporary and responsible lifestyle experience to the market.”
Sebastian Suhl
Alongside their role at Trussardi, Serhat Işık and Benjamin A. Huseby will continue their brand GmbH.
Their first collection for Trussardi will be Fall Winter 2022.
Image Credit: © Mustafah Abdulaziz
TRUSSARDI
In defining the Trussardi brand, one phrase comes to mind: ‘Ahead of its time’. Born in Bergamo as a glove manufacturer in 1911, Trussardi is now a global name, one which can no doubt lay claim to being the first Italian ‘lifestyle’ brand. Renowned at the end of the 20th century as a visionary with a contagious zest for life, Nicola Trussardi created the concept of lifestyle as an accessible brand experience. Boldly challenging the conventions of fashion and luxury, Trussardi represented a way of life: “Prêt-à-vivre”, encompassing everything from clothing and accessories to home design, art, food, and everything in between. Under the majority ownership of Italian private equity fund QuattroR, the house’s vision of accessible and dynamic lifestyle remains steadfast at its core. Trussardi marries timeless elegance with a global mindset, infused all the while with an authentic Milanese soul.