Skechers Has Now Given More Than 16 Million Pairs to Children in Need Globally
BEIRUT, LEBANON – February 22, 2021 – Global footwear brand Skechers is helping thousands of children impacted by the Beirut port explosion with more than 52,000 pairs of BOBS from Skechers donation clogs set to be distributed by Lebanese-based non-profit organization Ahla Fawda, along with help from Soles4Souls and additional coordination from Cisco. With this latest donation, Skechers has now given more than 16 million new pairs of shoes to children in need around the world.
“At more than 16 million pairs donated, the BOBS from Skechers movement has provided needed footwear to children worldwide for nearly a decade,” said Michael Greenberg, president of Skechers. “Working with our partners to assist in a devastated city like Beirut is key to our global mission and it’s why we were also on the ground to help those impacted by recent natural disasters in the United States. When families lose everything—especially in the midst of a pandemic—it’s critical that we help those struggling during these challenging times.”
“Lebanon is in the worst state of depression after the series of events this year. Thousands of people became homeless and traumatized, while the whole nation is in dire need of help,” said Imane Assaf, founder of Ahla Fawda. “The BOBS from Skechers program is a much-needed gesture and a message of hope. Thank you to the Skechers world family for this kind donation of shoes. Ahla Fawda is honoured for the trust and partnership with Skechers and Soles4souls on this project.”
“Giving is the great act of grace, and our team is very proud to help more than 52,000 Lebanese people during this economic crisis after the Beirut port explosion on the 4th of August,” said Dr. Carlo Maksoud, managing partner of Skechers Lebanon. “This generous donation by the BOBS from Skechers program in Lebanon is the brand’s largest relief effort with Soles4Souls in the Middle East to date.”
Skechers has partnered with Soles4Souls for many years to supply goods to children in hard-to-reach areas and improve their day-to-day lives while instilling hope. It’s among the numerous agencies the Company has partnered with to support affected communities in Europe, Canada, and Central America. This year, donations have included footwear and other items to victims of wildfires and hurricanes in the United States, as well as distributions to economically impacted communities in Greater Toronto, Chicago and New York City.
Through its BOBS from Skechers program and corporate efforts, the Company has given shoes, goods and monetary relief to victims in numerous natural disasters. The BOBS from Skechers program donates new shoes to children in need in the United States and more than 60 countries worldwide through education foundations, homeless shelters, disaster relief, and 501(c)(3) organizations.
Over the last week the team visited A Smile in a Box, From Teens to Youth, Children’s Cancer Center, Musawat Migrant Center and Nusaned and have lined up more NGOs for the coming weeks, to ensure that Skechers shoes reach the maximum number of people.
Even in these challenging times, Lebanon remains a promising market for the Company in the Middle East. Skechers entered Lebanon in 2013 and the first Skechers store opened in Beirut that same year, with three stores now operating throughout the country. Skechers footwear is also available at leading retail stores across the region.
About Skechers USA, Inc.
Based in Manhattan Beach, California, Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and over 170 countries and territories via department and specialty stores, and direct to consumers through 3,770 Company- and third-party-owned retail stores and e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
Soles4Souls turns unwanted shoes and clothing into opportunity by keeping them from going to waste and putting them to good use: providing relief, creating jobs and empowering people to break the cycle of poverty. Headquartered in Nashville, Tennessee, the organization repurposes product to supply its micro-enterprise, disaster relief, and direct assistance programs. With locations and warehouses across three continents, Soles4Souls has been able to distribute more than 51 million pairs of shoes and pieces of clothing in 129 countries since 2006. Visit soles4souls.org for more information.
About Ahla Fawda
Ahla Fawda is a Lebanese based non-profit organization focused on community development. Its mission is to bring joy to the local communities and improve their immediate environments in a cultural and artistic manner, whilst maintaining an overall “green” ethos as a prime objective. The organization also provides humanitarian assistance to poverty-stricken communities across Lebanon—accepting donations that help low income communities with food, clothing, shoes and literacy.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; international economic, political and market conditions including the challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2019 and its quarterly report on Form 10-Q for the three months ended September 30, 2020. More specifically, the COVID-19 pandemic has had and is currently having a significant impact on Skechers’ business, financial conditions, cash flow and results of operations. Forward-looking statements with respect to the COVID-19 pandemic include, without limitation, Skechers’ plans in response to this pandemic. At this time, there is significant uncertainty about the COVID-19 pandemic, including without limitation, (i) the duration and extent of the impact of the pandemic, (ii) governmental responses to the pandemic, including how such responses could impact Skechers’ business and operations, as well as the operations of its factories and other business partners, (iii) the effectiveness of Skechers’ actions taken in response to these risks, and (iv) Skechers’ ability to effectively and timely adjust its plans in response to the rapidly changing retail and economic environment. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.