Reebok opens its newest flagship store at City Center Beirut Showcasing Reebok’s modern and ‘90s inspired Aztrek Double

Beirut – 19 July 2019 – Reebok, the global fitness and lifestyle brand, officially opened the doors of its newest store in City Center, Beirut on 19th July 2019. The opening featured the arrival of the latest Aztrek Double, Reebok’s classic retro sneaker shoes uplifted with a new contemporary twist.

The new store is located on the ground floor and marks Reebok’s fourth flagship store in Lebanon. The other Reebok stores are located in Beirut Souks, ABC Dbayeh, and Kaslik street.

Emerging Markets Senior Brand Director, Alberto Gaudioso commented on the opening and said, “Today not only marks the opening of a new flagship store in Beirut, but also raises an opportunity for us to introduce Reebok’s new vision in integrating sports as a lifestyle. We are very excited about the new store opening as we aim to inspire an entirely new way of thinking about health, luxury, and fashion and would like to welcome everyone to be a part of this movement. 

Reebok has yet many expansion plans for Lebanon as the brand is seeking to further its footprint in 2020 with more locations as well as initiatives designed to respond to the public’s desire to wear more urban fashion.


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