RALPH & RUSSO UNVEIL CUSTOM DIGITAL AVATAR FOR AUTUMN-WINTER 2020/2021 COUTURE COLLECTION REVEAL

Thursday 2nd July

With the first digital Haute Couture Week fast approaching, Ralph & Russo prepare to unveil their Autumn-Winter 2020/2021 couture collection through a unique digital experience brought to life via the brand’s first ever custom digital avatar.

Marking one of many firsts for the brand this year, Ralph & Russo’s digital creation, Hauli – a traditional Swahili name signifying strength and power – serves as both the muse this season for Creative Director, Tamara Ralph, and the model for the brand’s next couture experience.

Curated especially and as a key part of the digital couture show the brand will present to the public next week, Tamara Ralph further comments: “Hauli is so much more to us than the means to show digitally this season; she represents the brand and all of the values that we stand for. She is the ultimate modern woman; fusing both old and new, elegance and strength, and stands with the brand as a positive force for change”.

Ralph & Russo’s Autumn-Winter 2020/2021 digital couture experience will be unveiled to the public on Monday 6th July at the following international times.

5PM  – PARIS

4PM – LONDON

11AM – NEW YORK

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