Dubai, October 2, 2026
CAMPAIGN BROUGHT TO LIFE BY CAST WHOSE FEARLESS
INDIVIDUALITY INSPIRES CONFIDENCE & EMBODIES SELF-EXPRESSION
SANTA BARBARA, CA (September 1, 2026) – Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) introduces Born to Feel, the next creative chapter for the brand, and a global campaign rooted in a simple truth: we are born to feel. Comfort for UGG® is more than a feeling. It is the spark that changes how you can move through the world. This season, UGG® celebrates the shift that happens when comfort unlocks confidence, confidence sets self-expression free, and connections become real through community. At its core, UGG® is comfort, and comfort is the foundation of confidence.
Born to Feel serves as a subtle nod to both the brand’s heritage on the California coast, and the evolution into an emotional feeling felt across the globe, which has come to define the UGG® experience. Bringing together a cast of individuals who embody authenticity in their everyday lives, the campaign captures the joyful, quiet power of showing up as your truest self.
In the campaign, singer, songwriter, and producer PinkPantheress joins actor and activist Rowan Blanchard, bringing together two creative voices who have built devoted communities by embracing individuality and redefining self-expression on their own terms. Together, they linger outside a school after hours, exchanging a knowing glance before embarking on an adventure of their own in the UGG® Quill Ballet Flat and UGG® Zora Ballet Flat. Through empty classrooms, towering library stacks, and a deserted auditorium, the duo transforms familiar spaces into a playground for self-expression, inviting viewers to rediscover the joy of seeing the ordinary through a new lens. PinkPantheress’ genre-defying approach to music and unmistakable sense of style, paired with Blanchard’s thoughtful creativity and longstanding advocacy for authenticity, reinforces Born to Feel’s belief that confidence grows through authentic self-expression and that meaningful connection often begins with the courage to simply be yourself.
Alongside model, actress, and author Emily Ratajkowski joins model, actress, and activist Adwoa Aboah, bringing together two women who have each shaped the cultural conversation around confidence, authenticity, and self-expression in their own way. Ratajkowski has redefined modern confidence by embracing vulnerability and individuality over perfection, while Aboah has built a platform that empowers others to show up unapologetically as themselves and find strength through community.
As Ratajkowski gets ready for the day, she reaches for a leather jacket, midi skirt, and the UGG® Enwrap Clog while catching up with Aboah over the phone. From the comfort of a nearby park bench, Aboah offers effortless styling advice dressed in a fur-trimmed jacket, skirt, and the UGG® Classic Micro Calf Hair. Moments later, another woman passes by wearing the same Classic Micro Calf Hair, turning a simple moment into a shared memory. Warm, effortless, and grounded in real connection, the campaign celebrates the ways style brings people together, whether through lifelong friendships or fleeting encounters. In doing so, it brings Born to Feel to life, showing that confidence, comfort, and self-expression are experiences best shared.
Born to Feel extends beyond this story, unfolding through a series of films and still imagery featuring PinkPantheress and Blanchard, alongside Emily Ratajkowski, Adwoa Aboah, Julez Smith, and Tyson Beckford, each capturing a different expression of connection through feeling.
This season’s product offering is focused on beloved silhouettes reworked with intention. The styles feature that same feeling only UGG® can provide, fused with a new fashion edge of rich materials, elevated finishes, and modern proportions. The same comfort, but with more attitude. The UGG® Zora Ballet Flat, available in Chestnut, Dusted Cocoa, Antilope, and Sand, returns this season as the timeless silhouette the UGG® way with a suede upper, plush sheepskin lining and trim. Another ballet flat joins the family with the UGG® Quill Ballet Flat, available in Beachwood and Red Ribbon. Wrapped in luxe Spanish Merino fur, the lightweight style includes a rubber outsole and adjustable strap for a customized fit. The UGG® Classic Micro Calf Hair, available in Caribou, Bright Fuchsia, and High-Voltage Blue, is a low-profile version of the Classic Boot in Calf Hair for a sophisticated twist, while the UGG® Enwrap Clog, available in Chestnut, Mustard Seed, and Black, is a clog wrapped in suede with a lightweight hidden platform for elevated style.
The Bucked Boot comes as part of the UGG® Fall 2026 offering. Crafted from the brand’s signature soft suede and lined in plush sheepskin, the silhouette reimagines the UGG® Classic Boot through a distinct
fashion lens. The UGG® Bucked Boot features a slouched shaft that creates an effortless, lived-in attitude, while hand-finished leather whipstitch detailing adds artisanal character and a custom-crafted feel. Elevated on a statement rubber platform that delivers added height without compromising the brand’s renowned comfort, the Bucked Boot strikes the perfect balance between relaxed ease and style impact – a modern wardrobe staple designed to make an impression.
Top Row: UGG® Quill Ballet Flat ; UGG® Bucked Boot in Chestnut ; UGG® Zora Ballet Flat Bottom Row: UGG® Classic Micro Calf Hair ; UGG® Enwrap Clog
These styles are available now at UGG.com, UGG® stores, and select wholesale retailers nationwide.
About PinkPantheress
PinkPantheress is a multi-platinum recording artist, songwriter, and producer. On an upward trajectory since 2021, PinkPantheress’ introspective lyrics and ability to create infectious beats have garnered her a dedicated fan base. Her latest mixtape, “Fancy That”, sees PinkPantheress lean into British pop culture whilst embracing all things fun and kitschy, as she embraces a new level of intimacy with her audience. “Fancy That” is a testament to PinkPantheress’ ear, featuring samples and interpolations from Panic! at the Disco to Jessica Simpson to Basement Jaxx as she seamlessly blends classics and hidden gems with her signature earworm production. Pitchfork rated the mixtape an 8.0 whilst The Guardian gave it a 4* rating. 2025 saw PinkPantheress gain her first GRAMMY Nominations with “Illegal” (Best Dance Pop Recording) and “Fancy That” (Best Dance/Electronic Album). PinkPantheress recently became the first woman and youngest ever recipient to receive the Producer of the Year honor at BRITS.
About Rowan Blanchard
Rowan Blanchard can currently be seen in Hulu’s critically acclaimed “Handmaid’s Tale” sequel series, “The Testaments,” from showrunner Bruce Miller. She stars alongside Chase Infiniti, Lucy Halliday, and Ann Dowd.
In film, Blanchard starred opposite Auli’i Cravalho in the American High for Hulu rom-com “Crush.” She also appeared in Ava DuVernay’s highly touted film “A Wrinkle in Time,” based on the best-selling book, opposite Oprah Winfrey, Reese Witherspoon, Mindy Kaling, and Gugu Mbatha-Raw. Her additional studio feature credits include major roles in “The Back-up Plan” with Jennifer Lopez and a starring role in “Spy Kids: All the Time in the World 4D” opposite Jessica Alba and Joel McHale.
On the small screen, Rowan notably starred opposite Jennifer Connelly and Daveed Diggs in TNT’s “Snowpiercer,” based on Bong Joon Ho’s acclaimed 2013 film. She also guest-starred in Peacock’s Natasha Lyonne-led anthology series “Poker Face” and recurred on the ABC hit series “The Goldbergs.” Rowan is best known for playing Riley Matthews in the Disney Channel comedy series “Girl Meets World.” She also appeared as the lead role in the Disney Channel Original Movie “Invisible Sister.”
In addition to her work in film and television, Rowan is also a published author. Her first book, entitled “Still Here,” is a curation of visual art, poetry, and writing from Rowan and other artists, based around the shared experience of growing up. It was well received by critics and fans. Rowan is a passionate humanitarian and has become educated in the areas of feminism, human rights, and gun violence. She has spoken at the UN Women and US National Committee’s annual conference as part of #TeamHeForShe and continues to take action and get involved on behalf of her generation.
About Emily Ratajkowski
New York Times best-selling author Emily Ratajkowski has established herself as a multifaceted talent: entrepreneur, writer, actress, model, and activist.
Over the past few years, she has appeared on the covers of dozens of major fashion magazines and is currently the face of L’Oréal’s hair care line Kerastase as well as multiple other fashion companies. As an actress, she has appeared in films such as David Fincher’s “Gone Girl,” Amy Schumer’s “I Feel Pretty,” and the Lena Dunham-helmed Netflix comedy series “Too Much.”
Her debut essay collection, “My Body,” was released by Metropolitan Books on November 9, 2021, becoming an instant New York Times Best Seller. “My Body” is a profoundly personal exploration of feminism, sexuality, and power, of men’s treatment of women and women’s rationalizations for accepting that treatment. The essays chronicle moments from Ratajkowski’s life while investigating the culture’s fetishization of girls and female beauty, its obsession with and contempt for women’s sexuality, the perverse dynamics of the fashion and film industries, and the gray area between consent and abuse. Her book deal
was solidified by her New York Magazine essay, the magazine’s most-read story of 2020, entitled “Buying Myself Back,” which led to widespread discourse around copyright and image ownership. Following the essay, in April 2021, she created a conceptual art piece and NFT that was sold via Christie’s auction, continuing to raise questions about the nature of authorship while returning an appropriated Instagram post to its digitally native terrain.
In 2023, she hosted an original podcast titled “High Low with EmRata,” which married highbrow and lowbrow topics, exploring whatever was on her mind from politics, philosophy, and feminism to sex, pop culture, and beyond. The podcast was somewhat of an extension of her social media presence and exemplified the way she has captivated an audience online, which she has also translated into a successful DTC apparel line, Inamorata.
About Adwoa Aboah
Recognized as a ‘Next Generation Leader’ on the cover of Time Magazine, 34-year-old activist and model Adwoa Aboah has become internationally renowned for her unique talent and fearless leadership. Adwoa’s groundbreaking modelling career and tireless advocacy through her mental health organization, Gurls Talk, have elevated her to one of her generation’s most influential voices.
Adwoa made her acting debut in the fourth season of Netflix’s acclaimed series Top Boy, reprising her role as Bex in the show’s fifth and final season. She also starred as Scorpia in Disney+’s Willow, appeared in Lena Dunham’s Netflix series Too Much, and starred in Satisfaction, which premiered at the 2025 SXSW Film Festival. She will next appear in Michael B. Jordan’s reimagining of The Thomas Crown Affair, scheduled for release in 2027. Alongside her acting career, Adwoa remains one of fashion’s most recognizable figures. She has appeared on the covers of and in editorials for Vogue, W, i-D, Dazed, and ELLE, fronted campaigns for Dior, Burberry, Calvin Klein, Swarovski, and Rimowa, and been the face of global brands including Nike, Jo Malone London, and Rimmel.
In 2024, Adwoa launched The Veil, a luxury handbag brand created with designer Georgie Wright. Inspired by the historic châtelaine, the collection reflects Adwoa’s vision of creating timeless pieces beyond seasonal trends. The debut collection sold out almost entirely, with a second collection launching later this year.
Beyond her work in entertainment and fashion, Adwoa has become one of the leading global voices on young women’s mental health. In 2015, she founded Gurls Talk, a nonprofit organization providing early, accessible mental health support for girls and young women through evidence-based programs, trusted resources, and safe spaces that help build resilience and belonging. Through Gurls Talk, Adwoa has convened global events, built an international community, and reached millions worldwide.
A sought-after speaker, Adwoa delivered her first TEDx talk in 2025 and has appeared at events including Women in the World Summit, WE Day, and Google Zeitgeist, sharing stages with leaders such as Oprah Winfrey, Hillary Clinton, Salma Hayek, Idris Elba, and Meghan, Duchess of Sussex.
Born and raised in West London, Adwoa trained with the National Youth Theatre before earning a degree in Modern Drama from Brunel University.
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, HOKA®, and Teva®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
About UGG®
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, accessories, and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit www.ugg.com @uggineurope