In an atmosphere of elegance and gratitude, BIOTEK, a brand of OMNICARE, held its Appreciation and Awards Presentation Ceremony at Le Royal Hotel Dbayeh, celebrating a distinguished group of elite beauticians who have been loyal partners of the brand since 2010. The event highlighted their contributions to BIOTEK’s growth and success over the years, reaffirming the strength of professional partnerships in the beauty industry.
The ceremony was attended by OMNICARE CEO Nabil Zoughby and BIOTEK Academy Director and Sales Manager Pascale Haddad, alongside leading professionals from the beauty sector. It recognized top-performing beauticians through a series of special awards, honoring their dedication, expertise, and continued commitment to excellence. These professionals have played a vital role in expanding BIOTEK’s presence in the Lebanese market and in maintaining high standards within the permanent makeup (PMU) sector.
A key highlight of the evening was the live streaming address by Francesca Frio, Owner and CEO of BIOTEK, joining directly from Milan. During her intervention, she introduced the brand’s new range of pigments, presented the latest technological and product innovations, and shared insights into the future direction of the PMU industry in the coming years. Her message underscored BIOTEK’s commitment to continuous innovation and to supporting its partners worldwide.
The formal ceremony was followed by a gala dinner at Le Jardin Royal, where guests enjoyed an evening of networking, celebration, and appreciation in a refined setting.
Beyond the awards, the event carried a deeper message: the resilience and determination of Lebanese businesses and professionals. Despite ongoing economic and social challenges, the beauty sector in Lebanon continues to grow, innovate, and maintain international standards. The success of BIOTEK’s partners stands as a testament to the strength, creativity, and entrepreneurial spirit that define Lebanese companies and professionals, even in the most demanding circumstances.
By honoring its loyal partners, OMNICARE, through BIOTEK, reaffirmed its long-term commitment to the Lebanese market and its confidence in the country’s talented beauty community, looking ahead to many more years of shared success and growth.