Michael Kors is proud to unveil the Watch Hunger Stop 2021 campaign, entitled FOOD IS LOVE – THERE’S ALWAYS A SEAT AT THE TABLE, featuring a diverse collective of the brand’s own employees and friends.
Inspired by the success of last year’s employee-led campaign and the community spirit that it galvanized, Michael Kors again reached out to employees across all levels of the organization, plus a few friends of the brand, to cast the talent for the latest Watch Hunger Stop campaign, the brand’s long-running philanthropic initiative in partnership with the United Nations World Food Programme (WFP).
Shot by photographer Chelsea Kyle on a rooftop in New York City, the campaign imagery features the cast gathered around picnic tables, preparing to share a meal. With the city skyline in the background, the images reflect the joy in coming together for an important cause after a year spent apart. The staffers are pictured wearing the special-edition Watch Hunger Stop 2021 designs: a black, 100% organic cotton LOVE T-shirt, $40; a black hat, $68; and a black face mask, $24. All three are adorned with a red LOVE heart patch and the WFP logo. All profits from the sale of the tee, hat and mask go to WFP.*
“Since we began nine years ago, Watch Hunger Stop has connected us to communities all over the world. For this year’s campaign, I wanted to show that the effort to end world hunger starts at home,” says Kors. “It’s never been clearer that all of us, everywhere, are connected. I think that’s cause for hope and a reason to act. Hunger is a problem we can solve. There really is always room at our table.”
Engagement is crucial in the march toward Zero Hunger, and this year’s Watch Hunger Stop campaign includes an easy and delightful social media initiative. A special Instagram filter called “Share Your Heart” features a neon heart that users can add to their post to join the community and spread the love. Each post using the “Share Your Heart” filter triggers a donation of 50 meals to WFP.* The filter can be found on the @michaelkors Instagram profile in the filters tab.
Now in its ninth year, Michael Kors’ Watch Hunger Stop campaign is focused specifically on helping WFP provide much-needed school meals to children in food-insecure regions of the world. As we approach World Food Day, on October 16, Watch Hunger Stop is proud to have delivered 24 million school meals since the beginning of the partnership —an achievement made possible by the extraordinary support and generosity of friends all over the world. The brand looks forward with pride and optimism to continuing its works with WFP toward achieving the goal of Zero Hunger.
SHOW YOUR SUPPORT
The LOVE T-shirt, hat and mask will be available online and in select Michael Kors Lifestyle stores globally from the 1st of October, 2021. Michael Kors will donate all profits from every LOVE T-shirt, hat and mask sold through official Michael Kors channels to the United Nations World Food Programme (WFP)* to support children in vulnerable communities around the world. Throughout the month of October, Michael Kors customers can make a donation to WFP at select Michael Kors stores around the globe. Just $5 feeds a child in school for one month. Or go to WatchHungerStop.com and follow the on-screen link to donate to WFP directly (select countries only)
For more information, visit:
For more information, please visit the following:
Michael’s World: http://www.michaelkors.com/michaelsworld
@MichaelKors on Instagram + Instagram Stories: http://instagram.com/michaelkors @MichaelKors on IGTV: https://www.instagram.com/michaelkors/channel/?hl=en Michael Kors on YouTube: https://www.youtube.com/user/michaelkors
Michael Kors on Facebook: http://www.facebook.com/michaelkors Michael Kors on Facebook Messenger: m.me/MichaelKors @MichaelKors on Twitter: http://twitter.com/michaelkors @MichaelKors on Weibo: http://weibo.com/michaelkors
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Search for “Michael Kors” (마이클코어스) on Kakao Korea
*For each Watch Hunger Stop LOVE T-shirt, hat or mask purchased from a Michael Kors retail store or official Michael Kors website, Michael Kors will donate 100% of profits (equivalent to the average value of 100 meals or US $25 for the T-shirt or hat and 80 meals or US $20 for the mask) to WFP. For each selfie posted to an Instagram account using the “Share Your Heart” filter, Michael Kors will donate 50 meals (equivalent to US $12.50) to WFP. Michael Kors will donate up to three million meals to WFP through 9/30/2022. All funds raised will be donated to WFP USA, a 501(c)(3) US charity that supports the programs of WFP. WFP does not endorse any product or service.
About Watch Hunger Stop
Watch Hunger Stop, established in 2013, raises funds and awareness to help achieve a world with Zero Hunger. The brand’s partner in the effort is the United Nations World Food Programme (WFP), and funds go to support WFP’s school meals program. In 2015, Michael Kors was named a WFP Goodwill Ambassador; in 2016, he was awarded the McGovern-Dole Leadership Award by WFP USA for his dedicated efforts to highlight and alleviate the crisis of hunger.
About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to- wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.
About the World Food Programme
The United Nations World Food Programme is the world’s largest humanitarian organization, saving lives in emergencies, building prosperity and supporting a sustainable future for people recovering from conflict, disasters and the impact of climate change.
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