More than 7000 attendees and 14 fashion shows in a landmark fashion week
Beirut 25 April 2016: La Mode A Beyrouth the fashion celebration, organized by L.I.P.S. management (Lebanese & International Production & Services s.a.r.l), that took Beirut by storm was concluded on Sunday with a lavish celebration in The O1ne nightclub. In the presence of 1000 invitees who make and shape the fashion industry in Lebanon. The celebration included an honoring ceremony for the fashion designers that participated in the fashion as well as two fashion shows on top of the large bar at the venue.
The week long fashion week was attended by more than 7000 people and included 14 fashion shows. The exclusive event was by invitation only and held at the Forum De Beyrouth. In only its second edition, La Mode A Beyrouth, has been recognized by the attendees and media as the key fashion event in Beirut. It has taken endorsements from Lebanon’s best fashion designers and brands as well as official encouragement from the ministries of Tourism and Culture.
Mr. Johnny Fadlallah, CEO and Managing Director at L.I.P.S, and the founder of La Mode A Beyrouth stated in his closing remarks: “ La Mode A Beyrouth this year was a necessity to regain Lebanon’s image of beauty and fashion. We were on a mission to celebrate Lebanon’s fashion passion and creativity, to get Beirut back on the map of beauty and style. We consider ourselves to have succeeded greatly.” He added: “ The success of La Mode A Beyrouth is because of the superb support from the fashion community including designers, bloggers, media, and many more. We also recognize the new professional standard that La Mode A Beyrouth got to due to the efforts of our partners Rowat PR (RPR), and the collaboration with LBCI.”
The designer who participated in the fashion shows included: Chadi Zeineddine, Abed Mahfouz, Sigrid Freiha, Antoine Kareh, Hussein Bazaza, Toufic Hatab, Hanna Touma, Abboud Jammal, Dany Atrache. Also several brands had a shot at the run way to expose their new collections including: Just Cavalli, 2B, Elisabetta Frachi, Patrizia PEPE, Charles and Keith, and La Perla.
La Mode A Beyrouth is distinguished by the Beirut Young Fashion Competition that is held over a full day of the fashion week. It included 24 participants from the five major fashion schools in Lebanon including: ESMOD, CAMM, NDU, AUST, Lebanese Fashion institute.
Several sponsors extended their support and actively participated in the week long fashion shows including: Fattal Group, Raidy printing, Emirates, Pace e Luce، Princess، Diet Pepsi، Lexus، Careem، Aquafina، SLA، shehab marine، BO concept، L’Oreal professional beauty care, Splendora Beauty Care، AUBRILUM، Giscardo Mannequins، Coin Bleu، Catering Boutique، Nature by Marc Beyrouthy، ProSec Security، Inspiration group، MAT management team.
La Mode a Beyrouth included several media partners including: LBCI, Prestige, Beiruting.com، ounousa.com، aalamoki.com، Sayidat, Mondanite، Special.
The third edition of La Mode A Beyrouth will be held on the 18th of October till the 23rd of October and promises to take the fashion week event further. Beirut is regaining its splendour with each event and firmly imposing itself as the fashion capital of the Middle East.