ELIE SAAB continues its expansion in the Middle East region with the opening of a new flagship store located in VIA Riyadh, an exclusive experiential luxury and architectural destination in Kingdom of Saudi Arabia.
The 350 sqm flagship boutique offers a unique immersion into all ELIE SAAB universes, with a private haute couture salon, in addition to showcasing the most recent ready-to-wear and bridal collections, as well as kidswear, accessories and fragrances.
The ELIE SAAB essence exudes from both the boutique exterior and the alluring interior, which is designed and furnished exclusively by ELIE SAAB Maison. From marble floors to plush carpets, a pristine spectrum of white takes over the expansive boutique, allowing each piece to stand out. Warm lighting reflects off of opulent copper and oak wood accents, as well as mirrors emblazoned with the abstract ELIE SAAB monogram, setting a rich and welcoming tone while expressing the brand’s signature aesthetic.
According to CEO, Elie Saab Jr.: “Riyadh is developing its regional influence, and opening a boutique in the Saudi capital is therefore relevant for ELIE SAAB as we thrive into a lifestyle brand. To further cement our presence in the Gulf and the region at large, we are aiming to be accessible and meet our growing clientele to best address their specific needs.”
ELIE SAAB Riyadh is the third opening in the Gulf region the past year, alongside boutiques in Doha and Abu Dhabi. With flagship stores in global capitals such as Paris, London, New York and Milan, ELIE SAAB will continue to expand its universe with more international openings projected for the very near future.