Collection ad campaign, celebrating the designer’s 40th anniversary. Photographed by the renowned Dutch duo Inez van Lamsweerde and Vinoodh Matadin, the campaign stars an iconic cast of models, including Naomi Campbell, Carolyn Murphy and Liya Kebede, alongside Bella Hadid, Adut Akech and Vittoria Ceretti.
Shot on location at night at some of Michael’s favorite Broadway haunts, from the Shubert Theatre, the Booth Theatre and Sardi’s restaurant to a theater-lined stretch of 45th Street, the campaign captures the big city glamour, irreverent attitude and unparalleled energy of New York City.
“When I look back over 40 years, I think about all the amazing memories, energy and fabulous people that New York City has brought to my life and my career,” says Michael Kors. “This collection, and this campaign, is a celebration of the rebirth of city life—of stepping out, finding the joy in getting dressed and making the streets your runway. It’s my fantasy night out in the Theater District.”
Throughout the images, dramatic coats layered over leg-revealing skirts, sequined gowns and dresses and lean trousers set the stage for a glamorous night on the town. Also featured in the campaign are looks from the MK40 Reissue Capsule, a special curation of items inspired by the designer’s archives. The capsule is comprised of 15 pieces, each featuring a unique QR code inside the garment that customers can scan to discover the history behind it.
The global campaign will debut in July, with print ads running in fall issues worldwide. The images will also appear in digital outlets, as well as on social media platforms.
About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.
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