BELLA HADID LEADS THE BAND IN NEW FALL 2020 MICHAEL MICHAEL KORS AND MICHAEL KORS MENS AD CAMPAIGNS

August 17, 2020 — Michael Kors is pleased to announce the release of new Fall 2020 ad campaigns for MICHAEL Michael Kors and Michael Kors Mens, shot by Mikael Jansson and starring Bella Hadid, Luke Maehlmann, Kendall Harrison and Salomon Diaz.

The new MICHAEL Michael Kors campaign imbues the brand’s jet set roots with a sense of edgy rock ‘n’ roll glamour. Imagining Bella Hadid as the ultimate in 70s bohemian-chic, the campaign follows the star with her groupies closely in tow throughout a series of classic rock star vignettes. Through Jansson’s lens, the headliner is seen exiting a concert venue, much to the delight of her fan club, and lounging with bandmates on the road, all the while embodying effortless cool. Bella is spotted throughout her travels carrying chic variants of iconic MICHAEL Michael Kors handbags, including the quilted SoHo, trendy patchwork Carmen, and studded Mercer Gallery.

“The campaign channels the ultimate in rock star glamour,” says Michael Kors. “The laid-back cool, the attitude and the star power.”

MICHAEL Michael Kors Fall 2020 ready to wear plays up the drama with paisley motifs and florals paired with lavish faux fur, suede and denim. Equal parts carefree and chic, the styling conveys the free-spirited attitude of the season. When it comes to accessories, the campaign spotlights this season’s casual glamour with oversized statement sunglasses, suede boots and luxe handbags in fresh fabrications like patchwork and patent leather.

Michael Kors Mens exudes sophistication for a life on the go, featuring Salomon Diaz in suede outerwear and Signature logo accessories with a sport-luxe stripe. With a sharp focus on stylish and functional Signature bags, the Mens campaign gives a nod to the always on the road Michael Kors Man.

The global campaigns will debut in August, with print ads running in fall issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.

About Michael Kors

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.

Forward-Looking Statements

This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the operations and business environment of the Company, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements include information concerning the Company’s possible or assumed future results of operations, including descriptions of its business strategy.  These statements often include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions.  The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management’s experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances.  You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements.

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