Conscious of the current situation and the changes that are shaping the whole world including the fashion industry, brands are taking radical shifts with their strategies following their own calendars and creativity.
On the 23rd of January 2020, fashion enthusiasts around the world virtually witnessed the Middle East’s first-ever Cyber Fashion Show hosted by Maison Rami Kadi, while contemplating the possibilities of restoring harmony in the world and here’s what the press had to say about it:
“While many brands have modified the fabrics they source and the amount of energy they use, one Lebanese-American designer is taking action in a big way: Substituting a physical runway for a digital one in the Middle East‘s first-ever cyber fashion show.” – Vogue Arabia
“The idea of a cyber-show is an expression of staying up-to-date with rapidly changing technology… Its carbon footprint is also much smaller than that of a physical show.” – The fashion orientalist
” Rami Kadi revolutionizes fashion shows with his latest SS20 Couture Collection through the Middle East’s first cyber show”- Jamalouki Magazine
Not only are Cyber fashion shows cost-effective and environmentally friendly, but they also allow fashion designers from various backgrounds to ride the wave of Cyber activity and present their creations to the world at more attainable costs. Fashion, therefore, becomes more accessible not only to fashion enthusiasts worldwide but also to fashion designers from all caliber.
More than ever, the fashion industry should explore new ways to imagine, design, and showcase creative work, and going Cyber might just be one facet of this groundbreaking positive evolution.
Rami Kadi Maison de Couture will not only lead its own pace and schedule but will also highlight previous sample pieces to reshape the plan by getting closer to world changes and people’s lives.
“More than ever, I believe it’s important we support together as a community while standing with the creatives” – Rami Kadi
Industries are already working towards that virtual shift, do you think the fashion industry will also witness a new era?
A Message From Rami Kadi Maison de Couture
