THE EXTENTION TO THE AGREEMENT RUNS UNTIL 2023
PIRELLI IS THE OFFICIAL TYRE PARTNER OF YAS MARINA CIRCUIT AND TITLE PARTNER
OF TWO EVENTS
Yas Marina Circuit, Abu Dhabi, UAE, May 6, 2021: Yas Marina Circuit has today announced an extension to its partnership with Pirelli, one of the world’s leading tyre manufacturers.
In a significant development, the existing partnership between the two brands, which was initially forged in 2017, will now run until 2023.
The relationship between the home of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX and Pirelli is one which continues to blossom following a successful four-year period to date, during which time Yas Marina Circuit has delivered numerous events for Pirelli throughout each calendar year, including their annual PZERO Track Day.
As well as being Yas Marina Circuit’s Official Tyre Partner, Pirelli is the Title Partner of both Yas Track Days, in which guests can take their car or bike out onto the track, and the venue’s Pit Stop Team Building Challenge, where individuals are tasked with working together to complete a pit stop tyre change in the fastest possible time.
Saif Al Noaimi, Acting CEO, Abu Dhabi Motorsports Management, said: “We are delighted to announce the extension of our strategic partnership with Pirelli, one of motorsport’s most recognizable names.
“The partnership, which began in 2017, has been a huge success to date, bringing fantastic value to both parties over the course of the past four years.
“As Official Tyre Partner of Yas Marina Circuit, and Title Partner of both Yas Track Days and the Pit Stop Team Building Challenge, Pirelli plays an integral part in everything we set out to achieve, and we now look forward to continuing what has been a fruitful relationship to date for an additional two years.”
Alberico Avogadro, Managing Director – Middle East & GCC, Pirelli said: “The UAE has cemented its position as a global hub for motorsport through creating world-class destinations such as the Yas Marina Circuit that provides unique experiences for automotive fans. At Pirelli, we value such platforms and strive to bring in our motorsport expertise and utilise it in creating driving experiences for local communities which enhance adrenaline levels in fun and safe environments. We are happy to extend our partnership with Yas Marina Circuit and look forward to bringing more exciting activations and experiences to the UAE motorheads over the coming years.”
Yas Marina Circuit and Pirelli are dedicated to implementing a number of ground-breaking motorsports, driving experiences and fitness events throughout the year, including the recently launched Premium Car Track Day, where guests can enjoy seven hours out on the track and dinner in the iconic Shams Tower.
During Ramadan, the upcoming Car Track Days will take place on 14 May (Novice), and 21 May (Intermediate).
The Bike Track Day, meanwhile, is scheduled to take place on Friday 7 May.
To celebrate the partnership renewal, Pirelli have launched their cross promotion activation where customers that purchase 4 Pirelli tires will receive a complimentary driving experience at the circuit.