Augustinus Bader is finally in Lebanon. Making its official debut on January 10 in one of Beirut old historic castles, the revolutionary cult-cream featuring the brand’s patented Trigger Factor Complex (TFC8), was introduced by none other than both founders, German Professor Augustinus Bader, and business man Charles Rosier, in an event attended by the country’s social and media figures as well as skintellectuals. Coveted by Hollywood stars and fast becoming the top choice of celebrities worldwide, the cream promises to unlock your body’s innate code for skin rejuvenation, supporting cell renewal and reducing the signs of aging.
Regarded as a world-leading pioneer in the realm of medical and healing treatments, with over three decades of work in regenerative medicine, Professor Bader inaugurated the launching ceremony, where he spoke more about what makes his disruptive approach, a revolution in the skin care industry; using the technology that works with the body’s own stem cells stimulating them to regenerate to the correct, healed tissue that is intended for them.
Having spent the last three decades working as a specialist in the field of regenerative medicine and tending to burn victims, Bader developed a breakthrough hydrogel that eliminates the need for skin grafts in some burn patients (just one of the 200-plus patents he holds). Tapping into similar self-healing technology, the Augustinus Bader face cream contains a complex of amino acids, vitamins, and compounds that mimic those naturally found in the skin and help minimize everything from fine lines to redness to dark spots. Both creams are silicone and fragrance-free – a major bonus for anyone with major sensitivities. It is no wonder this powerhouse cream is much beloved by Victoria Beckham, Dakota Johnson, Demi Moore, Melanie Griffith, Carla Bruni and Diane Kruger – to name a few.
For Bader and Rosier Lebanon is a strategic market and a launching pad for other potential markets in the region, “We recognize and appreciate the lengths Lebanese women go to in order to look their absolute best; the Lebanese have an exceptional appreciation for beauty and the various approaches that the industry has to offer. It is a competitive market, but an important one nonetheless; one where our success would allow us to spread our revolutionary product across other markets in the Arab world based on Lebanon’s trailblazer status.”
To make the revolutionary skin product available and market-accessible, chance would have it that professor Bader would meet biotech investor Charles Rosier in 2011. Bader wanted to license his hydrogel technology in the hope of using the proceeds to fund a clinical trial, which could make the product more widely available, particularly to organizations like the Red Cross and Doctors Without Borders. Rosier had a better idea to fund the research: “It came to my mind that somebody who can turn burned skin into perfect skin can probably cure wrinkles. So, I went to him and said, ‘Can you do an anti-wrinkle cream that works?’ And his reply was, ‘Yes, why?’” and that was that.
When you buy Augustinus Bader’s cream you’ll also be contributing to his charity that funds skin treatment kits for burn victims. Ten percent of the proceeds from every single cream will be donated to The Augustinus Bader Foundation.