Project Stand Red created by Standard Chartered in conjunction with The Paisley Family and Liverpool Football Club unites the past and present to preserve a tremendous legacy.
05 December 2019, Standard Chartered, Official Main Partner of Liverpool Football Club today launched a groundbreaking new campaign in celebration of what would have been Bob Paisley’s 100th birthday year.
‘Project Stand Red’ unites the past and present to inspire and educate the next generation of Liverpool Football Club fans by celebrating the Club’s (and arguably English football’s) most successful manager of all time: Bob Paisley OBE.
Using smart technology, including Voice Modulation, Artificial Imagery (AI) and Computer Generated Imagery (CGI), Standard Chartered have worked closely with Bob Paisley’s three children to respectfully showcase Bob within the world of Anfield in 2019.
In a series of five films (the first of which is released today – “The Paisley Family” WATCH HERE)
Bob Paisley will once again walk on the Anfield pitch; tell unheard stories alongside one of his most famous signings, Ian Rush; interact with today’s first team players and provide a rousing rallying call with current Liverpool Football Club Manager, Jürgen Klopp, inspiring fans to ‘Stand Red’ for the 2019/20 season.
Bob Paisley served the helm as Manager of Liverpool Football Club from 1974 to 1983, during a golden era for the Club, winning an unprecedented twenty trophies in just nine seasons, including three European Cups (today’s Champions League) and six First Division (today’s English Premier League) titles.
Commemorating 100 years since his birth, the 2019/20 Liverpool Football Club Home Shirt, celebrates the life and legacy of the Reds’ most successful manager, with each shirt inscribed with Bob Paisley’s iconic signature on the inside of the neck.
To complement this season-long shirt, Standard Chartered wants to pays its own homage to the Club’s rich history, by utilising technology and innovation to enable human connections and bring fans from around the world closer to the game. The development of this touching film series, serves both to educate and inspire Liverpool Football Club fans of old and new generations to come.
Graham Paisley, son of Bob, said: “It’s been an incredible process to see how this technology works, and also very moving. My grandchildren never got the chance to meet Dad in person, so this is a nice way of showing them who he was and what he meant to people. The whole family is really happy with the result.”
Ian Rush, leading goal scorer for Liverpool Football Club, said: “Bob Paisley was in my opinion the greatest manager, football has ever seen. He made my career and it’s an honour to work with Standard Chartered and be a part of bringing him into 2019, just as Liverpool Football Club enters a new golden era.”
Emma Sheller, Global Head of Brand and Marketing at Standard Chartered, said: “As a Bank we always have innovation top of mind. This approach extends to our partnership with Liverpool Football Club and Project Stand Red perfectly exemplifies our innovation mind-set: by using smart technology to introduce one of Liverpool’s most beloved managers to the next generation of fans.”
Further supporting the film series, fans can also download Standard Chartered’s FREE Stand Red app (available on both the Apple App Store and Google Play Store) to explore the legendary Liverpool Football Club “Boot Room” in Augmented Reality, where Bob Paisley serves as guide.
The Project Stand Red films will be released between, November 2019 – January 2020. The Stand Red app is available now on both the Apple and Google Play stores.
To view the campaign films, explore the background of Bob Paisley and go behind the scenes of this landmark project, please visit: www.StandRed.com.
Standard Chartered Group Brand & Marketing:
Emma Sheller, Global Head of Brand & Marketing
Caroline Darcy, Global Head of Sponsorship & Events
Marc Davies, Senior Manager, Global Sponsorship & Events
Helen Morgan, Manager, Global Sponsorship & Events
Stanley Sum, Associate, Global Sponsorship & Events
Concept and Creation: Octagon
Film Production: Media Monks & Milkmoney
3D Model and CGI Creation: MediaMonks
Client: Standard Chartered Bank
About Standard Chartered:
We are a leading international banking group, with a presence in 60 of the world’s most dynamic markets, and serving clients in a further 85. Our purpose is to drive commerce and prosperity through our unique diversity, and our heritage and values are expressed in our brand promise, Here for good.
Standard Chartered PLC is listed on the London and Hong Kong Stock Exchanges as well as the Bombay and National Stock Exchanges in India.