Beirut, Lebanon: As part of their ongoing partnership to promote trade exchanges between Lebanon and Italy, Spinneys and the Italian Trade Agency- Beirut office joined forces to host an event on March 16th, at the Intercontinental Hotel Mzaar, Kfardebian. The event was inaugurated by Director of the Italian Trade Agency Claudio Pasqualucci and Mr. Hassan Ezzeldine and attended by representatives of the Italian Trade Commission and Spinneys. This event marked another milestone in their fruitful partnership. The event had a full media coverage from TV’s, written media and influencers.
This strategic alliance, initially formalized through a signing ceremony in June, underscores Spinneys’ commitment to bolstering the nation’s economic landscape while offering Lebanese consumers an expanded array of premium Italian heritage products. By importing authentic Italian goods, Spinneys not only enriches the local market but also fosters a deeper cultural exchange between Lebanon and Italy.
Guests and attendees were immersed in an authentic Italian atmosphere, indulging in a curated selection of Italian delicacies, featuring an assortment of cold cuts and pasta, accompanied by an exquisite range of beverages, including fine wines and spirits.
As collateral activities to this event, a ski competition was held and the music entertainment was provided live by a well-known Lebanese figure from the music industry.
Addressing the audience, Claudio Pasqualucci, Director of the Italian Trade Agency Beirut office, emphasized, “Our past and ongoing collaboration with Spinneys transcends mere commerce; it is a testament to our shared vision of fostering economic prosperity and cultural enrichment. We are dedicated to offering the Lebanese community an authentic taste of Italian heritage.
We are conscious of the critical situation the country and the area are experiencing but nevertheless we also consider that trade and open business environment represent an important tool for normalization.”
Hassan Ezzeldine, Chairman of Gray Mackenzie Retail Group, expressed his enthusiasm, stating, “This partnership represents a pivotal moment in Spinneys’ strategic endeavors to drive Lebanon’s economic growth. It epitomizes our commitment to delivering unparalleled experiences to our valued consumers. Through our concerted efforts, we aim to elevate Lebanon’s global standing and provide access to the finest products and experiences.”
In reaffirming their mutual dedication, the Italian Trade Agency and Spinneys remain steadfast in their mission to stimulate economic development, introduce the essence of Italian cuisine to Lebanese culture, and fortify the bond between Italy and Lebanon.