Beirut, February 21, 2024
The annual Pikasso d’Or Awards, recognizing the best creative work in Out-of-Home, has announced its 2023 winners.
Embodying creative excellence and producing breakthrough work in the industry, the honorees were celebrated during the 28th annual Awards Ceremony on Wednesday, February 21.
The Awards Ceremony took place at the most prestigious Fondation Charles Corm, located in the iconic white tower, a nod to the American Skyscrapers, built by him in 1928 to house the Ford dealership cars and trucks for the Levant, before dedicating his life to publishing and cultural events.
The guest list included leading advertising agencies and clients, as well as representatives from the media.
All winners were chosen by the Pikasso d’Or International Grand Jury of five major creative and advertising professionals, with Andrew Rawlins, an acknowledged expert in advertising, and Founder of Epica Awards, as President of the Jury, appointed for this edition by Alain Weill the Honorary President of the Pikasso d’Or.
The jury also included for the very first time three AdWomen to represent Lebanon; Hana Khatib, Chief Operating Officer, Efficiency Hubs, GroupM MENA and Regional Managing Director, GroupM Levant; Joumana Mikaelian, Managing Partner at Pimo Lebanon; Sara Assaf, Managing Partner at Force Majeure, Lebanon; Fahid Ibrahim, Creative Director at Wunderman, Jordan and Hafidh Mezani, COO/Media Director at Lotus Conseil Algeria.
For the 28thedition of the Pikasso d’Or Awards, 147 visuals & videos were presented by 22 agencies and were selected according to the following categories: Best Use of Billboards, Best Use of Supersize , Best Use of Mall Advertising, and Best Use of Digital Out-of-Home.
THE RESULTS OF THE PIKASSO D’OR 2024 for Lebanon:
| AWARD | CLIENT | AGENCY |
| BILLBOARDS CATEGORY | ||
| PIKASSO D’OR | CHATEAU KEFRAYA | PHENOMENA |
| PIKASSO D’ARGENT | BEIRUT BEER | HOPSCOTCH MIDDLE EAST |
| PIKASSO DE BRONZE | CAFÉ ABI NASR | BIZAROOB |
| SUPERSIZE CATEGORY | ||
| PIKASSO D’OR | LUX – UNILEVER LEVANT | PIMO GROUP |
| PIKASSO D’ARGENT | CHATEAU KSARA | MINK |
| PIKASSO DE BRONZE | BRASSERIE ALMAZA – Mini Me | FORCE MAJEURE |
| MALL CATEGORY | ||
| PIKASSO D’OR | ROADSTER DINER | TBWA/RAAD |
| PIKASSO D’ARGENT | SOLEA | JOE FISH |
| PIKASSO DE BRONZE | POTION KITCHEN | IN HOUSE |
| DIGITAL CATEGORY | ||
| PIKASSO D’OR | BRASSERIE ALMAZA | FORCE MAJEURE |
| PIKASSO D’ARGENT | JORDAN TOURISM BOARD | ADPRO COMMUNICATIONS |
| PIKASSO DE BRONZE | SANITA | MEDIAPAK |
| PUBLIC INTEREST AWARD | ||
| REBIRTH BEIRUT | POP DESIGN STUDIO | |
| GRAND PRIX AWARD | ||
| LUX -UNILEVER LEVANT | PIMO GROUP |
THE RESULTS OF THE PIKASSO D’OR 2024 for Iraq:
For the 14thedition of the Pikasso d’Or Awards, 20 visuals were presented by 4 agencies and were selected according to the following categories:
| AWARD | CLIENT | AGENCY |
| BILLBOARDS CATEGORY | ||
| PIKASSO D’OR | THE COCA-COLA COMPANY | WPP OPEN X – MEMAC OGILVY & MATHER, DUBAI |
| PIKASSO D’ARGENT | ASIACELL | M&C SAATCHI MENA |
| PIKASSO DE BRONZE | ASIACELL | M&C SAATCHI MENA |
The complete list of Pikasso d’Or 2024 winners and finalists can be found at www.pikasso.com