GCC, December 2020 – The experience-based loyalty programme, MUSE by Chalhoub Group, is delighted to announce their first ever digital concert in collaboration with music streaming platform Anghami. MUSE will be the first brand to activate a virtual musical performance on the regions’ premier streaming service, with pop sensation and TV personality Maya Diab taking center stage. Join MUSE as they end the year on a musical note, with Maya performing her well known hits, along with debuting a brand new track released exclusively for this digital concert, being streamed on the MUSE app.

Head of Sales at Anghami, Ramy Al Kadhi, stated: “We’re delighted to team up with MUSE, an experience-focused loyalty programme, to bring the ultimate experience through our platform – a musical performance, with an iconic artist in the region, and a first for us in terms of this type of commercial activation”. Maya Diab, who will be dressed in one of MUSE’s exclusive brands, Dolce and Gabbana, has amassed 8.2 million followers on Instagram and 3.6 million followers on Anghami and has undoubtedly revolutionized the music industry in the Middle East.

Being a luxury loyalty programme, MUSE is led by providing unique and exclusive experiences to their members across the region. The concert, which is one of the many unique experiences that can be found on the programme, is set to take place on December 23rd at 8 PM KSA time, and will be exclusive to MUSE members on the App for one full week before being open to the public on Anghami. Renown for providing exclusive benefits and experiences, MUSE members can also look forward to personalized styling sessions, extravagant contests, and experiences paid for by points.

Carla Daaboul, Partnerships Lead at MUSE, says: “MUSE is very excited to partner with Anghami and collaborate with the talented Maya Diab. Music has always been an integral part of society, and despite recent restrictions on concerts and large gathering, music is and will always be an expression of inner emotions as well as a celebration of life. Hosting the first MUSE digital concert with Maya Diab will allow MUSE to build a deeper connection with our members and give exclusive access right from the comfort of their home.”

With over 40+ brands, from fashion retailers such as Lacoste, Tory Burch and Kenzo to coveted beauty brands including Faces, L’Occitane and Urban Decay, as well as lifestyle brands Tanagra, Swarovski and Tumi – MUSE opens a world of possibilities to its members with every purchase across the UAE, KSA, and Kuwait.

Download the MUSE app for free on the App Store or Google Play to watch Maya Diab in concert in collaboration with Anghami.

For more information, visit and follow on Instagram @experiencemuse


“The word MUSE means ‘an artistic or creative source of inspiration’. This inspiration goes two ways: we strive to inspire our members, and we seek inspiration from our members to continuously delight them.”

MUSE is the latest experiences-led loyalty programme from the region’s leading luxury brand partner, Chalhoub Group. Bringing together a collection of aspirational fashion, beauty and lifestyle brands from across Chalhoub’s retail network in the UAE, Kuwait and Saudi Arabia – MUSE is a loyalty programme unlike any other; taking members on a story of inspiration and providing a world of experiences at their fingertips through the MUSE App. Members of MUSE can: collect and redeem points at more than 40 brands regionally; unlock benefits as they elevate through the tiers; and enjoy a host of experiences tailored to them. Membership is open to anyone aged 18 years and over and can be obtained through the MUSE App, website or through the MUSE Concierge.


Anghami, which started in 2012, is the region’s largest music streaming service offering people access to over 50 Million tracks, podcasts and music videos across all devices. Anghami offers people in the region a feel good experience. Welcome to the sound of freedom.


The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the Group has become a major player in the beauty, fashion and gift sectors regionally.

By blending its expertise of the Middle East and intimate knowledge of luxury, the Chalhoub Group is building brands in the region by offering service excellence to all its partners and a unique experience to its customers. The Group is moving fast from a traditional distributor and retailer for luxury to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.

With a growing workforce of more than 12,000 people, in 14 countries, as well as operating over 700 retail stores, the Group’s success comes from its most valued asset: highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group’s competitive edge in today’s market.

By being committed to implementing further sustainable practices into their business, the Chalhoub Group is a member of the United Nations Global Compact Community, signatory of the Women’s Empowerment Principles and was awarded its seventh CSR Label from the Dubai Chamber of Commerce.

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