• Tune in to the #Priceless experience on March 26th at 9:30pm UAE time / 7:30PM Lebanon Time on Anghami’s Platform
Lebanon, 18 March 2021: Mastercard today announced its partnership with Anghami, the leading music streaming platform in MENA to host an exclusive and Priceless live concert by the Lebanese pop singer Yara. The exclusive event delivers on Mastercard’s promise of connecting people to their passion for music and follows the rollout of Mastercard’s own multisensory brand journey, having recently rolled out its sonic identity.
Yara will be performing live on Friday March 26th at 9:30PM (UAE Time), 7:30PM (Lebanon Time). Throughout the 60-minute show, Yara is set to bring Mastercard cardholders on a journey to discover her songs in different Arabic dialects including Lebanese, Egyptian, Arab Maghreb, and the dialect of the Gulf Region.
The concert will be streamed through Anghami’s latest Live Concerts feature. This feature allows users to watch, interact, comment and clap in real time. Users can tune in to watch Yara’s Priceless performance and top hits including “Ma Yhimmak”, “Khedni Ma’ak” and “Shefto Mn Be’eid.
In line with its commitment to bring Priceless experiences to its consumer base in the region, Mastercard is offering Yara’s fans a Priceless surprise via a digital meet and greet experience with Yara. For more information, visit Priceless.com
To watch the Priceless performance, please visit the following link: https://concerts.anghami.com/
About Mastercard, www.mastercard.com
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.