- GROHE is nominated in the transformation field “resources”
- The nomination serves as an incentive to press ahead with the conservation of resources
- GROHE has already saved 21 million plastic packages with the Less Plastic Initiative
Beirut, 12 of October 2020. GROHE has convinced the jury once again and is among the five companies in the transformation field “resources” to be a finalist for the German Sustainability Award 2021. The German Sustainability Award was further developed with the aim of aligning the evaluation even more closely with the sustainability goals of the UN Agenda 2030, which led to this year’s breakdown by transformation fields. The announcement of the winner will take place on December 4th, 2020. With this award, the Stiftung Deutscher Nachhaltigkeitspreis e.V. (German Sustainability Award Foundation) is honouring companies that combine economic success with social responsibility and environmental protection for the 13th time.
“We very much appreciate that our efforts in the area of resources are seen and appreciated”, says Thomas Fuhr, COO Fittings LIXIL International and Co-CEO Grohe AG. “The nomination as finalist is a further incentive for us to actively promote the topic of resource conservation. Not only with our water- and energy-saving product portfolio, but also with regard to the entire value chain down to the product packaging: Within the scope of our Less Plastic Initiative we have saved 21 million packaging materials made of plastic so far and have thus already achieved 2/3 of our 35 million target”.
Sustainability at GROHE is an ongoing process with ambitious goals. By 2021, for example, all product packaging is to be designed plastic-free and in addition to the production sites, which already operate CO2-neutrally, the sales companies are also to be made climate neutral. For its ongoing efforts in this area, the brand has now been selected as one of the finalists for the German Sustainability Award for the third time in succession.
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and has a total of over 6,500 employees in 150 countries – 2,600 of them are based in Germany. Since 2014 GROHE has been part of the strong brand portfolio of the Japanese manufacturer of pioneering water and housing products LIXIL. In order to offer “Pure Freude an Wasser”, every GROHE product is based on the brand values of quality, technology, design and sustainability. Renowned highlights such as GROHE Eurosmart or the GROHE thermostat series as well as groundbreaking innovations such as the GROHE Blue water system underline the brand’s profound expertise. Focused on customer needs, GROHE thus creates intelligent, life-enhancing and sustainable product solutions that offer relevant added value – and bear the “Made in Germany” seal of quality: R&D and design are firmly anchored as an integrated process in Germany. GROHE takes its corporate responsibility very seriously and focuses on a resource-saving value chain. Since April 2020, the sanitary brand has been producing CO2-neutral worldwide. GROHE has also set itself the goal of using plastic-free product packaging by 2021.
In the past ten years alone, more than 460 design and innovation awards as well as several top rankings at the German Sustainability Award have confirmed GROHE’s success. GROHE was the first in its industry to win the CSR Award of the German Federal Government and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.
LIXIL makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. Over 70,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com