This heartfelt thank you to the families who stand behind those who protect the nation, sees the whimsical destination offer complimentary entry for the children of military personnel, first responders, and security forces
Dubai, UAE (11th March, 2026): On every visit, guests can expect to enter a realm of wonder and awe at Boo Boo Laand, Dubai’s premium indoor playground. Now, the eclectic land of fun is showing its appreciation for the everyday heroes who dedicate their lives to protecting the UAE through its heartfelt Heroes of the UAE Families Initiative. The magical world of Boo Boo Laand is opening its doors to the children of the nation’s heroes, allowing them to enjoy a complimentary day filled with laughter, adventure, and unforgettable moments.
Located inside Dubai Mall, Boo Boo Laand is a vibrant 25,000-square-foot wonderland where imagination takes centre stage. Designed as a joyful escape for families, the destination blends innovative play experiences with captivating storytelling, bringing the adventures of Humbleboo and Tumbleboo to life across more than 30 immersive attractions. Featuring colourful soft play zones alongside hands-on creative spaces, Boo Boo Laand is a place where children can explore freely, laugh loudly, and create memories that last long after the day is done.
In recognition of the countless individuals across the UAE who work tirelessly to safeguard the nation and support its communities, Boo Boo Laand’s initiative is a small gesture of gratitude. It shows appreciation for the dedication, courage, and commitment that these individuals show in service to the country, while also celebrating the families who stand proudly beside them. Military personnel, security forces, police officers, civil defence teams, paramedics, and first responders, these heroes dedicate themselves to protecting others every day.
As part of the initiative, the children of UAE heroes will receive complimentary entry to Boo Boo Laand, giving them the chance to spend a joyful day exploring the playground’s magical world. Designed as a family-focused experience, the visit is an opportunity for parents and children alike to enjoy quality time together, surrounded by colour, creativity, and boundless fun.
During their visit, families can discover the many imaginative zones that make Boo Boo Laand one of Dubai’s most exciting destinations for young explorers. Little adventurers can step into the frosty Snow Park, bounce their energy away at Princess Jumping Jacks, get creative in the DIY areas, or enjoy thrilling moments at the Robot Station. The colourful Boo Boo Town sees children climb, slide, and race RC cars, while the arts and crafts stations offer plenty of opportunities for hands-on creativity.
At Boo Boo Laand, every visit promises an experience filled with wonder. As the colourful destination proudly celebrates the heroes who protect the UAE, families can step inside, enjoy a day of playful discovery, and create joyful memories together.
Offer: Complimentary entry for the children of UAE heroes
Who is Eligible: Children of UAE military personnel, security forces, police, civil defence teams, paramedics, and first responders
Terms & Conditions:
- Complimentary entry applies to children of eligible UAE service personnel
- Valid Emirates ID or official service identification must be presented upon entry
- Offer is subject to availability and venue capacity
- Standard venue rules apply
To learn more about the magical world of Boo Boo Laand, please call +971 50 189 8140, email [email protected], or visit www.booboolaand.com
About Boo Boo Laand
Located within Dubai Mall, Boo Boo Laand is a luxury playground thoughtfully designed to inspire joy and wonder. Inspired by the adventures of two curious siblings named Humbleboo and Tumbleboo, this immersive soft play paradise spans 25,000 square feet and features over 30 interactive experiences across four dynamic zones. Each whimsical realm blends thrilling activities and creative workshops, meaning the possibilities are as boundless as your little one’s imagination.
Created for young explorers aged two to 12, Boo Boo Laand is the perfect backdrop for birthdays, special events, and school trips, complete with customisable celebration rooms. Meanwhile, More Café offers an inviting space to refuel over a 8bite, lunch, or a hearty dinner, serving fresh international flavours to satisfy every craving.