Breitling Middle East has partnered with Saudi Surfing Federation (SSF) to become the organization’s official timekeeper, extending its support to the growing surfing community in Saudi Arabia. The partnership with SSF expands on Breitling’s already strong ties to surfing and its work with the surf community to identify the most pressing ocean-preservation needs.
To celebrate this new partnership, Breitling hosted a delegation from SSF at the Dubai Mall boutique for a meet and greet, as well as to receive their Superocean watches and new gear. The team then took a trip to Sunset beach, one of Dubai’s natural surfing beaches to try out their new kits and catch some waves.
The delegation included Hassan Ajaj, Standup Paddler Boarder who represented KSA at the 2023 ISA World Championships; Leila Zahid, Surfer, who won 2nd place in the Saudi Surfing National Championship; and Mohanad Almalki, Para Surfer who participated in the 2023 ISA World Para Surfing Championship.
Commenting of the new partnership, Aed Adwan, said: “Surfing brings precision, performance and a casual, inclusive lifestyle which aligns with Breitling’s philosophy around its sea universe. We are proud to be supporting the Saudi Surfing Federation and its talented team, as they foster a community of surfers and paddle boarders in the Kingdom.”
Nouf Al Nassar, CEO of Saudi Surfing Federation: “We are extremely delighted to partner with Breitling, as the official timekeeper for the Saudi Surfing Federation and its surfers! This partnership supports our goals to elevate surfing both within the Saudi community, as well as internationally, allowing us to be recognized at a highly competitive level.”
Breitling’s relationship with the deep blue dates back to 1957, when it ventured into diving watches with the creation of the Superocean timepiece. Although the brand is largely known for its aviation design, its diving models found a firm fan base with their reliability underwater and urbane sophistication on the ground.
Breitling’s Surfer Squad members are the personalities behind the Superocean and Superocean Heritage sea-watch collections. This impressive trio includes American Kelly Slater, the most successful surfer of all time, together with Stephanie Gilmore, the most successful female surfer of all time, and Sally Fitzgibbons, a multiple title-holding champion hailing from Australia.
Breitling
Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it’s still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 150 industrial-loft-inspired retail locations around the world. Breitling’s collections center around air, land and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Combining classic watchmaking with the latest innovations, Breitling is both a company with history and one that’s ahead of its time.