Careem and Live Love Beirut join forces for a cleaner environment

Beirut, October 14, 2019: Careem, the region’s leading internet platform with ride-hailing, deliveries and payments services, organised a beach cleanup in old Praia beach in Zouk, in collaboration with Live Love Beirut.

This community-building activity falls in line with Careem’s new campaign “Start Something” – aiming to encourage people across the region to take the first step and pave the way forward. The activation witnessed the participation of several local eco-conscious activists and media representatives who gathered to collect the garbage spread around the beach to make it a cleaner and safer place for marine life as well as beachgoers.

“Together we were able to do something good for the planet” – said a participant.

To watch Careem’s new brand positioning: “Start Something” campaign film, click on the below link:

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