2025 Unleash your Creativity Contest

On Thursday, April 24, 2025, the “Unleash Your Creativity” contest was held for the 11th consecutive year. The event is organized by the Fernand Hosri Group as part of its Corporate Social Responsibility (CSR) initiative in support of sustainable development, through the involvement of young university talents from the economic and social sectors. The contest was held under the kind patronage of the Minister of Labor, in partnership with Beirut Traders Association, the Global Compact Network Lebanon, Impact BBDO, Middle East Airlines, Mink, and TBWA\RAAD. These strategic partnerships have been instrumental in the success of this esteemed event, which aims to promote sustainable development by engaging youth in the economic and social spheres. Participants in the contest were tasked with promoting EYWA empowering women association, showcasing their creativity and innovation in addressing real-world challenges. After rigorous evaluations, 11 groups advanced to the finals, with an additional group earning a spot through public voting.
70 student groups from 8 different universities (AUB, AUST, LAU, LU, NDU, UOB, USEK, USJ) participated. The finalists received invaluable coaching from industry experts including Deenah Fakhoury, Hrair Kouyoumjian, Jamil Kai, Joe Abou Khaled, Naila Saba and Me Nisrine Haddad. A distinguished panel of jury members, comprising Hani Bohsali, Riccardo Hosri, Anthoni Azzi, Georges Kyrillos and Maria Etre had the challenging task of selecting the top three winners. We are thrilled to announce the winners of the 2025 Unleash Your Creativity Contest: • LAU 1st place: Raghad Jaber, Tatiana Naofal, Joudi Dbouk. • AUB 2nd place: Caterina Baz and Layane Bawab. • UOB 3rd place: Nour Hayar and Laetitia Issa. Additionally, Lea Nasr, Luccia Wehbe, Michella Nakat, Jonathan Owayjan from UOB secured the public’s admiration and earned the public vote. Join us in congratulating all the participants for their outstanding creativity, dedication, and innovative spirit. The 2025 Unleash Your Creativity Contest has once again proven to be a platform for nurturing talent and driving positive change in our society.