The ELIE SAAB universe continues its expansion with a new boutique opening in Qatar in collaboration with Ali Bin Ali Fashion. The store is located in Doha’s Katara Cultural Village at 21 High St – Qatar’s fashion hub –– facing the main entrance of Galeries Lafayette Doha. This strategic move comes at a time when the region, and Qatar in particular, is becoming a major travel destination.
Elie Saab Jr, CEO of ELIE SAAB Group says: “Opening a Doha boutique cements our regional influence and our mission to personally cater to our diverse clientele. Qatar has quickly become a global terminus and an imperative fashion location, which is why we have strategically partnered with the country’s leading luxury fashion reference, Ali Bin Ali Fashion, with whom we have a very long-standing relationship, in order to optimize our reach as we continue to expand the ELIE SAAB universe.”
The sophisticated boutique is ready to welcome visitors and fashion aficionados to immerse in its modern and elegant atmosphere. Exquisitely designed, the store showcases the ELIE SAAB Maison line while also highlighting the brand’s signature aesthetic with soft femininity and enduring allure. Visitors are welcomed through proud Roman columns into an expansive 340sqm-interior elevated with warm wood and lavish marble. The new showroom features Ready-to-Wear collections, a dedicated kids’ area, a private bridal salon and VIP wing to cater to our varied clientele.
Regarding the new collaboration, Mr. Kevin Gerard Pender, General Manager of Ali Bin Ali Fashion, said: “We are proud that ELIE SAAB is now a part of Ali Bin Ali Fashion. This collaboration yet again allows us to support our vision of bringing the best of international fashion to Qatar. I am sure that together, ELIE SAAB and Ali Bin Ali Fashion will offer enticing designs to satisfy the refined taste of our clients.”
ELIE SAAB Boutique in Doha is designed to expand the brand’s presence in the region and provide a more personalized shopping experience that meets the needs of loyal clientele. With flagship stores in Paris, Beirut, New York, London and the UAE, ELIE SAAB continues to expand a vision for more meaningful connections by launching additional global boutiques in the near future.