Ideal Standard, one of the world’s leading manufacturers of bathroom and washroom solutions for more than 100 years, as a part of the Atelier Collection, designed by world renowned designer duo Ludovica and Roberto Palomba, from the house of Palomba Serafini Associati, Ideal Standard introduces colour palettes for bathroom interiors signifying the holiday season.
Pushing the boundaries of Interior design, a combination of craft and innovation with superior manufacturing and technology, Ideal Standard aims to create a unique synergy between bathroom design and the use of colours. Colours are a form of expression, a form adding personality to spaces. Bathroom spaces are functional, personal spaces that reflect the very intimate character of the people using it.
Introducing colour palettes for the classic, the contemporary, the flamboyant, the poised, the outlandish and the conventional, the Ipalyss vessels come in different shapes and sizes, in multiple colour options from the classic powder blue to the powerful black gloss and the spirited pomegranate. The Connect Air, Joy and Conca mixers from the Atelier collection make for dynamic companions with the Ipalyss vessels available in brushed gold, silver storm, magnetic grey and chrome. The colours of the ceramic and the vessels can be matched to create exquisite combinations, adding more character to the bathroom.
Commenting on the colour palettes of the different collections, Mr. Frederick Trzcinski, Marketing and Innovation Director, MENA, Ideal Standard Gulf, said: “Historically, colours are used to interpret emotions and feelings. With the holiday season upon us, we want to give our customers the opportunity to explore and harness their sensibility of colours. Use of colours are intrinsic to Ideal Standard’s legacy and with the introduction of colours like chrome, powder blue, pomegranate, brushed gold, Kashmir, mink and magnetic grey, we want to showcase how colours can bring a space to life.”
About Ideal Standard
Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, part of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.
Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima.
Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. In November 2016, the Design Bathroom Centre opened, first-of-its-kind in the region, located on Sheikh Zayed Road in Dubai. The Ideal Standard, Armitage Shanks, Porcher, Jado, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.