Triple award: GROHE SmartControl faucets are the new darling in the kitchen

  • Zedra SmartControl kitchen faucet scores points with consumers with product benefits, design, ergonomics and innovative strength
  • Initiative LifeCare chooses GROHE as “Favorite brand in gold”
  • SmartControl Colors collection for the kitchen wins the iF gold award 2020

Beirut, February 18, 2020. Over 1,500 consumers and a 15-member jury of experts for the Kitchen Innovation Prize agree: GROHE Zedra SmartControl has been named “Kitchen Innovation of the Year® 2020” in the category “Kitchen Sinks and Fittings”. The timeless and intuitively operated faucet was particularly convincing in the criteria of ease of use, innovation, product benefits, design and ergonomics. GROHE won this coveted award for the third time in a row and was also able to celebrate the title of “Favorite Brand in Gold”. This award is only given every three years and honors above-average consumer orientation and consistent brand strength over several years. “I am very pleased that we were once again able to convince the critical consumer jury and are now also considered the favorite brand in the kitchen,” says Andrea Bußmann, Senior Vice President Water Systems, Filtration, Kitchen Channel EMENA at GROHE. “The award underlines our claim to place GROHE as the first choice for consumers in the kitchen as well. We offer a perfectly coordinated portfolio from a single source, from kitchen sinks, fittings, water systems and accessories to waste separation systems,” summarizes Andrea Bußmann.

Perfect interaction of form and function

The GROHE Zedra SmartControl features the typical reduced design of the Zedra range. In combination with the sustainable and intuitive SmartControl technology, the faucet not only fulfils all the functions required at the sink, but also allows precise adjustment of the water flow rate. The water flow is not controlled by a lever, but at the touch of a button and can also be operated easily with the wrist or elbow when no hand is free. The desired intensity can be set beforehand by simply turning the push button. The water temperature can be conveniently regulated by the user by turning the mixing valve on the tap body to the right or left. A plus for more sustainability and less water consumption is the economical Eco setting, which can be automatically pre-selected as standard on request.

From consumers for consumers

The prize awarded by the independent LifeCare Initiative and the associated seal of approval stand for trustworthiness and transparent and credible communication. The seal serves consumers worldwide as a simple and objective decision-making aid for their purchases – a recommendation “from consumers for consumers”. The award ceremony took place on 8 February 2020 at the largest international consumer goods fair “Ambiente” in Frankfurt.

The International Forum Design GmbH is also convinced

Zedra SmartControl is part of the SmartControl series, whose Colors collection was recently awarded the “iF gold award 2020”. The world’s oldest independent design institution, the International Forum Design GmbH in Hanover, Germany, is also convinced of the consumer benefits, quality and design of the products. “This collection of fittings places the user experience at the center of the design! The jury is impressed by the excellent workmanship, the quality of the construction and the seamless integration into any kitchen”, the jurors explain the award.

About GROHE

GROHE is a leading global brand for full bathroom solutions and kitchen fittings and has a total of over 6,000 employees, 2,400 of which are based in Germany. GROHE has been part of the LIXIL Group Corporation since 2014. As an international brand, GROHE pursues the brand values of technology, quality, design and sustainability, seeking to offer the “Pure Freude an Wasser”. GROHE has been developing new product categories since its inception. This includes the GROHE Blue and Red water systems and the recently-introduced GROHE Sense water security system, which is an innovative component in the growth market of smart home technology. Innovation, design and development are closely aligned with one another and are enshrined in the German site as an integrated process. As a result, GROHE products carry the seal of quality “Made in Germany”. In the past ten years alone, more than 300 design and innovation awards as well as several top rankings at the German Sustainability Award have confirmed GROHE’s success. GROHE was the first in its industry to win the German government’s CSR prize and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.

About LIXIL

LIXIL makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. With approximately 75,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com

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