MENA customers to have access to modern and efficient interior design solutions on the tip of their fingers
13 December 2021: Livspace, India and South East Asia’s largest home interior and renovation platform and Alsulaiman Group (ASG) have announced the appointment of Imran Ali as the CEO for the JV-led company in the Middle East. Imran will assume responsibility of the regional organisation and build a leadership team to start the operations in the region while enabling the partner ecosystem consisting of design studios, contractors, vendors, and brands for greater success in the region.
With industry-first technology, Livspace brings homeowners, design professionals, vendors and brands together on a single platform. Livspace has partnered with Alsulaiman Group (ASG) to deliver world-class design solutions in the Middle East. The JV further plans on strengthening the team by investing in top talent across levels while also aiming to reach 500 design and execution partners in the region by 2022.
Commenting on his appointment, Imran said: “Saudi Arabia is a highly attractive market with the home interior and renovation sector worth USD 8 billion. With Livspace’s technology platform and playbooks for operating models and private labels, and ASG’s market knowledge and access, and expertise in retail, logistics, and warehousing, we are well positioned to achieve our vision of delivering hassle free interior and renovation requirements to homeowners. I am excited to build a high-performance team that joins us in our vision to serve thousands of homeowners across Saudi and the Middle East very soon.”
Speaking on Imran’s appointment, Saud Alsulaiman, CEO Alsulaiman Group said, “We are very excited to have Imran lead this newly created JV with Livspace. Imran will provide great leadership and focus on the operations in the region with an integrated ecosystem to enhance customers’ lives, as he played a leading role in establishing Livspace as the market leader in India. Imran brings with him over a decade of experience in Tech startups, strategy and consulting. Given the exponential growth of opportunities in the Saudi housing market and significant increase of homeownership among the Saudi population, fueled by Saudi Arabia’s Vision 2030 initiatives and projects, we are very confident that Imran, through the newly established JV, will play an instrumental role in capitalizing on these opportunities and provide an excellent service to the many customers”
Further, Imran will focus on delivering an integrated offering to meet the interior and renovation requirements of homeowners whilst offering ease of discovery, transparency, quality, and predictability.
Saudi Arabia’s Vision 2030 initiatives are sparking growth in home ownership and a wider array of residential formats villas to high-rise apartment living – which underlines the need for quality home interior design and execution. Livspace plans to invest $50 million to fuel regional growth and further strengthen the team by investing in top talent – aiming to reach 500 design partners by 2022.
For more information, please visit www.livspace.com
About Livspace:
Livspace is India and Southeast Asia’s largest and fastest-growing omni-channel home interiors and renovation platform. Livspace uses its proprietary technology to provide a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers and contractors to enable an eCommerce-like trusted and predictable experience. Livspace currently serves Singapore as well as thirteen metro and non-metro areas in India (Bengaluru, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Ahmedabad, Calcutta, Kochi, Jaipur and Chennai). Livspace has showcased phenomenal growth since its launch, having delivered over 100,000 rooms and selling over 7.5 million SKUs through its platform. The company has raised over USD 200 Mn in capital from some of the top global investors including Ingka Ventures (IKEA), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Group’s Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT.
For more information, please visit: www.livspace.com/sa
About Alsulaiman Group:
Alsulaiman Group is owned by the Alsulaiman family and was established by H.E. Dr. Ghassan Ahmed Alsulaiman in 1983 in Jeddah, Saudi Arabia. Alsulaiman Group is an active retailer and retail-related services group that is represented by 6 companies serving Saudi Arabia and GCC countries. With an average of 4000 employees in the year of FY21.Its business activities cover three segments Omni-channel Retail, Services, and Retail Real-estate. The Omni-channel Retail segment has two business models “Brand Concepts” and “Platforms & Market Places”. The services segment is driven by the continued growth in e-commerce making “Ecommerce Fulfilment”, “Last-Mile Delivery” and “Home Services” enormously important. The retail Real-estate segment is focused to support the development and expansion of the retail segment.
For more information, please visit: https://alsulaimangroup.com/livspace/