- GROHE establishes new Business Unit Watersystems, Filter and Kitchen Channel EMENA
- Andrea Bußmann to take over as Senior Vice President Watersystems, Filter and Kitchen Channel EMENA
- Alexander Zeeh appointed as new Regional Vice President Central Europe
Beirut, 24th September 2019. GROHE, a leading global brand for full bathroom solutions and kitchen fittings as part of LIXIL announced to establish a new business unit: Watersystems, Filter and Kitchen Channel EMENA. The unit will focus on leveraging the rapidly growing watersystems business with the highlight products GROHE Blue and GROHE Red. Andrea Bußmann will take over the position as Senior Vice President Watersystems, Filter and Kitchen Channel EMENA effective 1st October 2019. In her new role she will continue reporting to Jonas Brennwald, CEO LWT EMENA and Deputy CEO Grohe AG.
“We are excited for Andrea Bußmann to take over this new role within our new Watersystems unit,” said Jonas Brennwald. “The distribution of sustainable products such as GROHE Blue and Red holds great potential, especially internationally. Smart kitchen systems are very much in our consumers’ focus: they save water, energy, reduce CO2 consumption and waste balance. Andrea Bußmann brings extensive strategic and business experience. This, combined with her deep industry knowledge and experience scaling new business opportunities, will be a huge asset to GROHE and LIXIL in the EMENA region as we are shaping the future,” Brennwald continued.
Andrea Bußmann has been working for Grohe Deutschland Vertriebs GmbH for more than 12 years, almost 6 years of those as Regional Vice President for Germany, Austria and Switzerland. Under her leadership the GROHE business has established a professional Key Account Management.
Alexander Zeeh appointed Regional Vice President Central Europe
Alexander Zeeh joined GROHE as General Manager Germany in July 2019. He will be succeeding Andrea Bußmann as Regional Vice President Central Europe. Before joining GROHE, he worked as Director / Head of Division Home Appliances for Samsung Electronics.
“I am very happy that Alexander will take over this exciting role within one of our most important regions to further drive growth in our core markets Germany, Austria and Switzerland,” said Jonas Brennwald.
About GROHE
GROHE is a leading global brand for full bathroom solutions and kitchen fittings and has a total of over 6,000 employees, 2,400 of which are based in Germany. GROHE has been part of the LIXIL Group Corporation since 2014. As an international brand, GROHE pursues the brand values of technology, quality, design and sustainability, seeking to offer the “Pure Freude an Wasser”. GROHE has been developing new product categories since its inception. This includes the GROHE Blue and Red water systems and the recently-introduced GROHE Sense water security system, which is an innovative component in the growth market of smart home technology. Innovation, design and development are closely aligned with one another and are enshrined in the German site as an integrated process. As a result, GROHE products carry the seal of quality “Made in Germany”. In the past ten years alone, more than 300 design and innovation awards as well as several top rankings at the German Sustainability Award have confirmed GROHE’s success. GROHE was the first in its industry to win the German government’s CSR prize and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.
About LIXIL
LIXIL makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. With approximately 75,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com