BoConcept Lebanon is thrilled to welcome world-renowned Danish supermodel, celebrated photographer, and style icon Helena Christensen as BoConcept’s new Global Artistic Director. A proud Dane and UNHCR Goodwill Ambassador, Helena is one of the world’s most photographed women. With her deep passion for home and interiors, she brings warmth, style, and a sense of belonging to everything she creates.
BoConcept + Helena Christensen present: The Art of Living Danishly
As our new Global Artistic Director, Helena will collaborate with BoConcept to design key pieces, showcase global design talent, and bring her creative vision to our brand. This season, she invites us to explore The Art of Living Danishly – a celebration of the warmth, style, and essence of home that defines her.
Helena’s Favorites & Design Philosophy
“The soul of Danish design is simplicity. Clean lines. Beautiful woods. Good quality and good craftsmanship.”
“There’s a uniquely independent spirit to Danish interior design that I think comes from curiosity. It’s personal… and playful.”
“A piece of furniture can be a work of art.” – Helena Christensen, Global Artistic Director
A Vision of Timeless Elegance
“Great furniture design has always been about function, yes, but also form, style, and beauty,” says Helena. Inspired by this vision, key pieces like the Bergamo sofa with its understated luxury, the Calgary storage with its seamless functionality, and the Tivoli coffee table with its architectural elegance offer more than just practicality – they embody the perfect balance of style and purpose.
Join us in celebrating this exciting new chapter! #BoConceptlb #HelenaChristensen #TheArtOfLivingDanishly
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