With specially curated sensory settings and support for guests
Dubai, UAE – 17 April 2025: In a milestone for accessible entertainment in the UAE, Reel Cinemas, the dynamic cinema brand under Emaar Entertainment, hosted the region’s first-ever autism-friendly movie premiere with a special screening of Mountain Boy at Dubai Mall on Wednesday,16th April. The event welcomed families, individuals with autism and key guests in a celebration of inclusive storytelling and sensory-sensitive cinema.
The highly anticipated screening featured specially adapted sensory settings inside the cinema, including dimmed lighting, reduced sound levels, and a welcoming, supportive atmosphere, ensuring a comfortable experience for all attendees.
The premiere also included a red-carpet experience, and appearances from the cast, producers, and a host of VVIP guests, top-tier media and influencers.
A story of courage, belonging, and acceptance, Mountain Boy follows Suhail, a young Emirati boy with autism, who seeks refuge in the mountains of Fujairah after being shunned by his father, who fails to understand his physical and mental challenges. Suhail’s journey becomes an emotional quest for identity and acceptance, accompanied by Lacie, the award-winning dog who stars in the film and made a special appearance at the premiere, and Barakah, an Arabian Saluki.
As the UAE’s first Certified Autism Centre cinema, Reel Cinemas not only screen films, but also redefine the movie-going experience to ensure that everyone feels welcome. Staff are fully trained, and venues are thoughtfully designed, with a range of similarly inclusive events planned. The initiative underlines Reel Cinemas’ ongoing commitment to championing inclusivity, aligning with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to prioritise the well-being of people of determination across the Emirate.
Experience the magic of Mountain Boy – book your tickets now via reelcinemas.com and immerse yourself in a story of warmth, wonder and resilience.
About Reel Cinemas
Reel Cinemas, developed and managed by Emaar Entertainment (L.L.C), is a premium cinema redefining moviegoing across the region with cutting-edge technology and elevated experiences. From the immersive power of Dolby Atmos, delivering pinpoint audio clarity and razor-sharp visuals, to the luxurious Platinum Suites with reclining seats, personalised service, and in-seat gourmet dining, Reel Cinemas delivers a truly next-level cinematic experience for every kind of movie lover. For younger audiences, Reel Junior offers a fun and engaging environment designed especially for kids, making it the perfect setting for their big-screen adventures.
With flagship locations in Dubai Mall, Dubai Marina Mall, and The Springs Souk in Dubai, Reel Cinemas recent expansions include new branches in Granada Mall, Saudi Arabia and Marassi Galleria, Bahrain.
Reel Cinemas is also proud to be the first cinema in the UAE to be designated a Certified Autism Center, reinforcing its commitment to inclusive, accessible experiences for all moviegoers. This dedication to guest satisfaction has also earned it the Best Cinema Award based on attendance, reflecting the trust and loyalty of audiences across the region.