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Launchmetrics’ latest Cannes 2025 Data Insights Report, highlighting the media performance of brands, voices, and regions during the festival. This year’s edition offers a compelling view into the evolving dynamics of media value and brand exposure on the global stage.
A few standout insights:
– The Cannes Film Festival generated a record-breaking $1.1B in Media Impact Value® (MIV®).
– Saudi Arabia contributed $53.9M in MIV®, demonstrating its growing regional influence in fashion and media.
– Sayidaty emerged as the third top-performing media, delivering $35.3M in MIV®.
– Media coverage drove 75% of total MIV®, with celebrity presence and influencer placements amplifying brand resonance globally.